바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

The Effect of Prior Price Trends on Optimistic Forecasting

The Journal of Industrial Distribution & Business / The Journal of Industrial Distribution & Business, (E)2233-5382
2018, v.9 no.10, pp.83-89
https://doi.org/https://doi.org/10.13106/ijidb.2018.vol9.no10.83.
Kim, Young-Doo
  • Downloaded
  • Viewed

Abstract

Purpose - The purpose of this study examines when the optimism impact on financial asset price forecasting and the boundary condition of optimism in the financial asset price forecasting. People generally tend to optimistically forecast their future. Optimism is a nature of human beings and optimistic forecasting observed in daily life. But is it always observed in financial asset price forecasting? In this study, two factors were focused on considering whether the optimism that people have applied to predicting future performance of financial investment products (e.g., mutual fund). First, this study examined whether the degree of optimism varied depending on the direction of the prior price trend. Second, this study examined whether the degree of optimism varied according to the forecast period by dividing the future forecasted by people into three time horizon based on forecast period. Research design, data, and methodology - 2 (prior price trend: rising-up trend vs falling-down trend) &#x00D7; 3 (forecast time horizon: short term vs medium term vs long term) experimental design was used. Prior price trend was used between subject and forecast time horizon was used within subject design. 169 undergraduate students participated in the experiment. &#x03C7;<sup>2</sup> analysis was used. In this study, prior price trend divided into two types: rising-up trend versus falling-down trend. Forecast time horizon divided into three types: short term (after one month), medium term (after one year), and long term (after five years). Results - Optimistic price forecasting and boundary condition was found. Participants who were exposed to falling-down trend did not make optimistic predictions in the short term, but over time they tended to be more optimistic about the future in the medium term and long term. However, participants who were exposed to rising-up trend were over-optimistic in the short term, but over time, less optimistic in the medium and long term. Optimistic price forecasting was found when participants forecasted in the long term. Exposure to prior price trends (rising-up trend vs falling-down trend) was a boundary condition of optimistic price forecasting. Conclusions - The results indicated that individuals were more likely to be impacted by prior price tends in the short term time horizon, while being optimistic in the long term time horizon.

keywords
Prior Price Trend, Optimism, Forecasting

Reference

1.

Alarcon, G. M., Bowling, N. A., & Khazon, S. (2013). Great expectations: A meta-analytic examination of optimism and hope. Personality and Individual Differences, 54(7), 821-827.

2.

Aspara, J. (2013). The role of product and brand perceptions in stock investing: Effects on investment considerations, optimism and confidence. Journal of Behavioral Finance, 14(3), 195-212.

3.

Bendig, D., Willmann, D., Stress, S., & Brettel, M. (2018). Share repurchases and myopia: Implications on the stock and consumer markets. Journal of Marketing, 82(2), 19-41.

4.

Benoît, J.-P., Dubra, J., & Moore, D. A. (2015). Does the better-than-average effect show that people are overconfident?: Two experiments. Journal of the European Economic Association, 13(2), 293-329.

5.

Briley, D. A., Rudd, M., & Aaker, J. (2017). Cultivating optimism: How to frame your future during a health challenge. Journal of Consumer Research, 44(4), 895-915.

6.

Carver, C. S., Scheier, M. F., & Segerstrom, S. C. (2010). Optimism, Clinical Psychology Review, 30(7), 879-889.

7.

Ciccone, S. J. (2011). Investor optimism, false hopes and the January effect. Journal of Behavioral Finance, 12(3), 158-168.

8.

Felton, J., Gibson, B., & Sanbonmatsu, D. M. (2003). Preference for risk in investing as a function of trait optimism and gender. Journal of Behavioral Finance, 4(1), 33-40.

9.

Fischer, R., & Chalmers, A. (2008). Is optimism universal? A meta-analytical investigation of optimism levels across 22 nations. Personality and Individual Differences, 45(4), 378-382.

10.

Forgeard, M. J. C., & Seligman, M. E. P. (2012). Seeing the glass half full: A review of the causes and consequences of optimism. Pratiques Psychologique, 18(2), 107-120.

11.

Gilovich, T., Vallone, R., & Tversky, A. (1985). The hot hand in basketball: On the misperception of random sequences. Cognitive Psychology, 17(3), 295-314.

12.

Hong, Q. (2009). Time variation in analyst optimism: An investor sentiment explanation. Journal of Behavioral Finance, 10(3), 182-193.

13.

Johnson, J., & Tellis, G. J. (2005). Blowing bubbles:Heuristics and biases in the run-up of stock prices. Journal of the Academy of Marketing Science, 33(4), 486-503.

14.

Johnson, J., Tellis, G. J., & Macinnis, D. J. (2005). Loser, winners, and biased trades. Journal of Consumer Research, 32(2), 324-329.

15.

Kim, M.-S. & Choi, J.-A. (2012). The effect of subjective well-being on the consumer’s pricing of alternatives. Journal of Distribution Science, 10(4), 29-36.

16.

Lench, H. C. (2009). Automatic optimism: The affective basis of judgments about the likelihood of future events, Journal of Experimental Psychology: General, 138(2), 187-200.

17.

Lowenstein, G. F., & Prelec, D. (1993). Preference for sequences of outcomes. Psychological Review, 100(1), 91-108.

18.

Marshall, G. N., Wortman, C. B., Kusulas, J. W., Hervig, L. K., & Vickers Jr., R. R. (1992). Distinguishing optimism from pessimism: Relations to fundamental dimensions of mood and personality. Journal of Personality and Social Psychology, 62(6), 1067-1074.

19.

Monga, A., & Houston, M. J. (2006). Fading optimism in products: Temporal changes in expectations about performance. Journal of Marketing Research, 43(4), 654-663.

20.

Netemeyer, R. G., Warmath, D., Fernandes, D., & Lynch Jr., J. G. (2018). How am I doing? Perceived financial well-being, its potential antecedents, and its relation to overall well-being. Journal of consumer Research, 45(1), 68-89.

21.

Nguyen, T., Nguyen, L. T., Ngo, A. D., & Adhikari, H. (2018). CEO optimism and the credibility of open-market stock repurchase announcements. Journal of Behavioral Finance, 19(1), 49-61.

22.

Peng, C.-L., Lai, K.-L., Chen, M.-L., & Wei, A.-P. (2015). Investor sentiment, customer satisfaction and stock returns. European Journal of Marketing, 49(5/6), 827-850.

23.

Peterson, C. (2000). The future of optimism. American Psychologist, 55(1), 44-55.

24.

Prosad, J. M., Kapoor, S., & Sengupta, J. (2015). Exploring optimism and pessimism in the Indian equity market. Review of Behavioral Finance, 7(1), 60-77.

25.

Puri, M., & Robinson, D. T. (2007). Optimism and economic choice. Journal of Financial Economics, 86(1), 77-99.

26.

Raghubir, R., & Das, S. (2010). The long and short of it:Why are stocks with shorter runs preferred?. Journal of Consumer Research, 36(6), 964-982.

27.

Scheier, M. F., & Carver, C. S. (1992). Effects of optimism on psychological and physical well-being: Theoretical overview and empirical update. Cognitive Therapy and Research, 16(2), 201-228.

28.

Sohn, K.-W., & Liu, W.-S. (2015). The price of risk in the Korean stock distribution market after the global financial crisis. Journal of Distribution Science, 13(5), 71-82.

29.

Svedsater, H., Karlsson, N., & Garling, T. (2009). Momentum trading, disposition effects and prediction of future share prices: An experimental study of multiple reference points in responses to short- and long-run return trends. Applied Financial Economics, 19(8), 595-610.

30.

Tanner, R. J., & Carlson, K. A. (2009). Unrealistically optimistic consumers: A selective hypothesis testing account for optimism in predictions of future behavior. Journal of Consumer Research, 35(5), 819-822.

31.

Taylor, S. E., & Brown, J. D. (1988). Illusion and well-being: A social psychological perspective on mental health. Psychological Bulletin, 103(2), 193-210.

32.

Trope, Y. & Liberman, N. (2003). Temporal construal. Psychological Review, 110(3), 403-421.

33.

Weinstein, N. D. (1980). Unrealistic optimism about future life events. Journal of Personality and Social Psychology, 39(5), 806-820.

34.

Won, J.-S. (2015). Expectation-based model explaining boom and bust cycles in housing markets. Journal of Distribution Science, 13(8), 61-71.

35.

Yang, A. X., & Urminsky, O. (2015). The foresight effect:Local optimism motivates consistency and local pessimism motivates variety. Journal of Consumer Research, 42(3), 361-377.

The Journal of Industrial Distribution & Business