바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

Study on the Competitiveness Evaluation of Urban Cultural Tourism Creative Industry in Pan-Yangtze River Delta

The Journal of Industrial Distribution & Business / The Journal of Industrial Distribution & Business, (E)2233-5382
2018, v.9 no.12, pp.15-21
https://doi.org/https://doi.org/10.13106/ijidb.2018.vol9.no12.15
Mengmeng, Shao

Abstract

Purpose - In order to improve the comprehensive competitiveness of cultural tourism creative industries in the region, different grade cities should adapt to local conditions and differentiated development as the angle. It can promote the optimization of regional tourism industry structure, and make relevant suggestions accordingly. Research design, data, and methodology - Based on the characteristics of cultural tourism creative industry, 24 indicators are selected from four aspects. The comprehensive competitiveness evaluation index system of cultural tourism creative industry is constructed. The essay use factor analysis to quantitatively evaluate 27 cities in the Pan-Yangtze River Delta, and use cluster analysis to classify the competitiveness of cultural tourism creative industries in each city into five types. Results - The results of cluster analysis show that the whole area presents five kinds of step-like features, which are mature leading type, the advantageous development type, comparatively advantageous type, well-grounded type and difference-promotion type. Conclusions - The factor analysis method was used to quantitatively evaluate 27 cities in the Pan-Yangtze River Delta, and cluster analysis was used to classify the cultural tourism creative industry competitiveness of each city into fives type city. Based on the differentiation of cultural tourism creative industry competitiveness and 27 cities in the Pan-Yangtze River Delta, the relevant strategies were proposed.

keywords
Cultural Tourism Creative Industry, Factor Cluster Analysis, Competition, 27 Cities In The Pan-Yangtze River Delta

Reference

1.

Cheng, Q., & Fang L. (2015). Construction and Empirical Study on the Competitiveness Evaluation Model of Cultural Tourism Creative Industry in the Yangtze River Delta from the Perspective of Ecological Position. Economic Geography, (7), 183-190.

2.

Enright, M. J, & Newton, J. (2004) Tourism destination competitiveness: A quantitative approach. Tourism Management, (6), 777-788.

3.

Feng, Y. (2015). SPSS22.0 statistical analysis application tutorial. Tsinghua University Press, 351-369.

4.

Gomezelj, D. O., & Mihalič, T. (2008). Destination competitiveness—Applying different models, the case of Slovenia. Tourism Management, (2), 294-307.

5.

Liu, C., & Wang D. (2016) Spatial Effect and Development Model of Urban Creative Tourism Resources—Taking the Downtown Area of Suzhou as an Example. Geographical Research, (5), 977-991.

6.

Liu, L., & Nie, X. (2013). Construction of Competitiveness Index System of Tourism Culture Creative Industry Park Based on ANP Model. Henan Science, (12), 2317-2322.

7.

Niu, Y., & Wang, D. (2014). The Influence of Foreign Creative City Development on Tourism and Its Enlightenment. Geography and Geo-Information Science, (6), 99-107.

8.

Wang, J. (2016). Evaluation of Competitiveness of Tibetan Culture and Creative Industry Based on Diamond Model. Guizhou Ethnic Research, (1), 109-113.

9.

Wang, X. (2015). The Construction and Output of Cultural Value Proposition—Discussion on the Core Connotation and Function of Cultural Creative Tourism. Journal of Jinan University(Philosophy & Social Sciences), (10), 146-154.

10.

Wu, H. (2016). Study on the Development of National Cultural Tourism Creative Industry Based on the Perspective of Practice—Taking the Experimental Area of Minority Economic and Social Development of Wuling Mountain in Hubei Province as an Example. Journal of South-Central University for Nationalities (Humanities and Social Sciences Edition), (1), 92-97.

11.

Yan, C., Liang, L., Liu, X., & Wang, W. (2014). Evaluation of Urban Tourism Competitiveness Based on Factor Analysis—Taking 30 Provincial Cities in Central Plains Economic Zone as an Example. Regional Research and Development, (2), 63-68.

12.

Zhang, H., & Tian, X.(2010). An Empirical Study on the Competition and Cooperation Development of Regional Tourism—Based on the Comparative Analysis of the Tourism Competitiveness of Pearl River Delta and Yangtze River Delta Cities. Economic Geography, (5), 871-876.

13.

Zheng, B., & Liu, J. (2008). Research on Cultural Tourism Creative Industry Park Based on "One-Stop Experience". Tourism Research, (9), 49-54.

14.

Zou, W., & Xiao, S. (2017). Design of Evaluation Index System of Cultural and Creative Industry Competitiveness Based on AHP.Statistics & Decision, (24), 58-61.

The Journal of Industrial Distribution & Business