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E-ISSN : 2233-5382

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Vol.9 No.5

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Effects of Website Characteristics and Delivery Service Quality on Repurchase Intention

Effects of Website Characteristics and Delivery Service Quality on Repurchase Intention

The Journal of Industrial Distribution & Business(JIDB) / The Journal of Industrial Distribution & Business, (E)2233-5382
2018, v.9 no.5, pp.17-24
https://doi.org/https://doi.org/10.13106/ijidb.2018.vol9.no5.17
Dai, Wenqian (Dept. of Electronic Commerce, Kongju National University)
Lee, Jong-Ho (Dept. of Electronic Commerce, Kongju National University)
Dai, Wenqian, & Lee, Jong-Ho. (2018). Effects of Website Characteristics and Delivery Service Quality on Repurchase Intention. The Journal of Industrial Distribution & Business(JIDB), 9(5), 17-24, https://doi.org/https://doi.org/10.13106/ijidb.2018.vol9.no5.17

Abstract

Purpose - Through the analysis of the characteristics of overseas direct purchase websites and the relevant empirical analysis of the quality of service delivery, the activated theory/strategy and significance of the overseas direct purchase are sorted out. Research design, data, and methodology - In the process, to make more effective analysis, several analysis tools and analysis programmes are used, IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0. Results - Among the characteristics of the overseas direct purchase website, the security, convenience and information provided by the overseas direct purchase have already had a positive impact on the satisfaction. The quality of the delivery service is composed of four factors: rapidity, reliability, intimacy and correctness. The research results indicate that the satisfaction level has a positive impact on the re-purchase intention. Conclusions - The significance of this study has the characteristics of overseas direct purchase sites which have confirmed that security convenience and intelligence availability have a positive impact on satisfaction and re-purchase intent. It is important to have a safe and reliable access to shopping sites on overseas direct purchase sites. In the characteristics of overseas direct purchase sites, the interaction have no positive effect on satisfaction and re-purchase intention.

keywords
Overseas Direct Shopping, Website Characteristics, Service Quality, Satisfaction, Repurchase Intention

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The Journal of Industrial Distribution & Business(JIDB)

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