- E-ISSN2233-5382
- KCI
E-ISSN : 2233-5382
A Study on the Unmanned convenience Store Operation System from the Viewpoint of Visual Merchandising
Yang, Hoe-Chang
Park, Chul-Ju
Youn, Myoung-Kil
Abstract
Purpose - The purpose of the study was to investigate operation system of current convenience store and competing retail store and to find out development of unattended convenience store. Operators can save labor cost and solve labor seeking when opening shop under suitable environment and commerce area, and assure of employee's safety. Customers are allowed to select commodity comfortably without disclosure of face and to shorten standby time at simple store opening, buying and paying and to produce convenient living environment by financing, delivery and goods control. This study examined effect and problems of operation of existing and unattended convenience store from point of view of visual merchandising to find out model of unattended convenience store and to strengthen competitiveness of convenience store business. Research design, data, and methodology - Research procedure of accomplishment of goal of the study was: The study investigated state of distribution business, and role and definition of VMD. First, VMD played an important role of promotion and competitiveness of unattended convenience stores. Second, the author investigated research and cases of unattended convenience stores 14 months, that is to say, from August 15, 2017 to October 15, 2018. Third, the author investigated on-the-spot three of common convenience stores, three of unattended convenience stores and three of retailers one month, that is to say, June 1, 2018 to July 1, 2018. The subject was convenience stores and retailers selling similar type of products at Seoul and metropolitan area. Results - Layout, selling place, brand identity, goods assortment, authentication system, product information cognition and control, buying and payment system, security system, salesmen, promotion and other services should be improved from point of view of merchandising. Structure, furniture, lighting, voice, façade, VP, PP, IP and POP should be developed. Conclusions - Unattended convenience stores saved operating cost and lessened labor and gave visitors convenience and comfortable shopping and made use of resources effectively. Further studies with quantitative analysis shall find out strategic conditions for promotion of unattended convenience stores.
- keywords
- Visual Merchandising(VMD), Unmanned Convenience Store, Operation System, Retail, Distribution Channel
Reference
Amazon (2017). Introducing Amazon Go and the world’s most advanced shopping technology. Retrieved November 20, 2017 from https://www.amazon.com/ b?node=16008589011.
Baek, I. S. (2006). Development process and its strategy of convenience store in Korea since 1990s. The Review of Business History, 12(2), 157-186.
Baker, J. (1987). The role of the environment in marketing services. in Czepeial, J.A., Congram, C.A. & Shananhan, J.(Eds), The Services Challenge: Integrating for Competitive Advantage, American Marketing Association (pp.79-84). Chicago, IL.
Berman, B., Evans, J. R., & Chatterjee, P. (1995). Retail management: A strategic approach. Englewood Cliffs, NJ: Prentice Hall.
Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57-71.
Cho, S. G,, Kim, S. B., Park, N. G., Ryu, J. S., Ahn, J. M,, Youn, M. K,, Lee, G. T., & Han, H. Y. (2002). Distribution Information System. Seoul, Korea: Dounam.
Choi, J. H. (2018). Amazon Go, do you look like a 'futuristic store' yet?. Retrieved March 15, 2018 from https://news.samsung.com/kr/
Cox, K. (1964). The responsiveness of food sales to shelf space changes in supermarkets. Journal of Marketing Research, 12(1), 63-67.
CVS (2018). Retrieved October 20, 2018. From http://www.cvs.or.kr/
EIC(Eugene Investment Company) (2017). 2018 Distribution white paper(pp.1-74). Seoul, Korea: Eugene Investment Company.
Heraldk (2016). Alpha high shock before ... Sweden unveiled its first ever uninhabited convenience store. Retrieved March 15, 2016 from http://heraldk.com/2016/03/15/알파고
Hubbard, C. W. (1969). The shelving of increased sales. Journal of Retailing, 45(4), 75-84.
Jang, K. S., & Shin, S. K. (2005). Influence of cosmetic department stores' visual merchandising strategy on female customers' preference: Focused on female clients in Seoul. Journal of Korean Society of Design Science, 18(1), 253-262.
Jeo S. U, Joung Y. D., & Sim, H. C. (2014). Unmanned system technology trend for logistics transportation. Institute of Control, Robotics and Systems, 20(4), 27-36.
Jou, Y. S., & Youn, M. K. (1998). Benchmarking of innovation distribution. Seoul, Korea: Dongin Publishing Company.
Kang, G. J. (2018). China, uninhabited convenience store is not easy ~ technical error frequent. Retrieved November 20, 2017 from http://news.mt.co.kr/mtview.php ?no=2018091713183163718
KCCI(Korea Chamber of Commerce and Industry)(2018). 2018 Distribution logistics statistics book(pp. 1-360). Seoul, Korea: Korea Chamber of Commerce and Industry.
Kim, Y. J. (2017). "No People to Work" Japan's Unmanned Convenience Stores and Unmanned Delivery Cars Realize. Retrieved November 20, 2017 from http://www.asiatoday.co.kr/view.php?key=20170418 010011033
Kim, H. M., & Gang, H. M. (1995). A similar experimental study on the display effect of convenience stores. Marketing Research, 10(2), 123-134.
Kotler, P. (1973). Atmospherics as a marketing tool. Journal of Retailing, 49(4), 48-64.
KOTRA(2018). Retrieved October 01, 2018 from http://www.kotra.or.kr/kh/main/KHMIUI010M.html
Lee. H. S. (2018). An uninhabited store that evolves... All shopping with one password. Retrieved September 20, 2018 from http://www.sisajournal.com/journal/article/177561
Lee, J. Y. (2017). Present of smart unmanned convenience store in China: Bingobox. Retrieved Jun 22, 2017 from https://medium.com/one-asia/중국-최첨단- 무인-편의점-bingobox-3c39842abbc8
Park, W. E. (2017). Convenience stores without counter and department stores without carts… The 'unmanned service' era has become more common in the distribution industry. Retrieved December 07, 2016 from http://m.biz.chosun.com/svc/article.html?contid=20161207
01250. Sedaily (2017). http://www.sedaily.com/News View/1OFVSGCT0K
Seo, J. H., & Youn, M. K. (2016). A study on the concepts and its vision for visual merchandising in Korean retail shops. Journal of Distribution Science, 14(3), 153-160.
Shim, N. H. (2012). Visual merchandising & display. Seoul, Korea: Wooyong.
Youn, S. Y. (2017). Retrieved December 11, 2017 from http://v.media.daum.net/v/20171210210734975?f=m&rcmd =rn
Youn, M.. K., & Kim, Y. O. (2017). Principles of Distribution. Seoul, Korea: Dunam.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations