.png){kind=logo}
ISSN : 1229-8778
This study investigates how the preference of advertising messages differed in objective temporal distance, or calender time, and subjective perception of the time. Results show that subjective temporal perception affected the fit effect of temporal distance and construal level of the message. Specifically, when the message shows distant temporal distance and the participants actually perceive it as far, they preferred the message with high construal level; when consider the same temporal distance as close, they no longer preferred the message. However, message with low construal level is more favorable when it has proximal temporal distance, whether participants subjectively perceive the temporal distance as distant or not. Through this study, I tried to integrate both temporal distance and subjective time perception.
우석봉, 이성수 (2016). 시간적 거리에 따른 메시지 유형이 광고반응에 미치는 효과에서 광고비주얼의 시각적 관점의 조절적 역할. 한국심리학회지: 소비자․광고. 17(1), 101- 119.
Ariely, D., & Zakay, D. (2001). A timely account of the role of duration in decision making. Acta psychologica, 108(2), 187-207.
Bartels, D. M., & Urminsky, O. (2011). On intertemporal selfishness: How the perceived instability of identity underlies impatient consumption. Journal of Consumer Research, 38(1), 182-198.
Bashir, N. Y., Wilson, A. E., Lockwood, P., Chasteen, A. L., & Alisat, S. (2014). The time for action is now: subjective temporal proximity enhances pursuit of remote-future goals. Social Cognition, 32(1), 83-93.
Busseri, M. A., Malinowski, A., & Choma, B. L. (2013). Are optimists oriented uniquely toward the future? Investigating dispositional optimism from a temporally-expanded perspective. Journal of Research in Personality, 47(5), 533- 538.
Castaño, R., Sujan, M., Kacker, M., & Sujan, H. (2008). Managing consumer uncertainty in the adoption of new products: Temporal distance and mental simulation. Journal of Marketing Research, 45(3), 320-336.
Cesario, J., Grant, H., & Higgins, E. T. (2004). Regulatory fit and persuasion: Transfer from “feeling right”. Journal of Personality and Social Psychology, 86(3), 338-404.
Chandran, S., & Menon, G. (2004). When a day means more than a year: Effects of temporal framing on judgments of health risk. Journal of Consumer Research, 31(2), 375-389.
Chen, M. Y. (2016). Consumer response to health product communication: The role of perceived product efficacy. Journal of Business Research, 69(9), 3251-3260.
Festjens, A., & Janiszewski, C. (2015). The value of time. Journal of Consumer Research, 42(2), 178-995.
Gherasim, L. R., Măirean, C., & Rusu, A. (2016). Dispositional Optimism and Judgments of Future Life Events: Affective States as Moderators. Journal of Happiness Studies, 17(3), 1015-1031.
Higgins, E. T. (1997). Beyond pleasure and pain. American Psychologist, 52, 1280-1300.
Higgins, E. T., Idson, L. C., Freitas, A. L., Spiegel, S., & Molden, D. C. (2003). Transfer of value from fit. Journal of Personality and Social Psychology, 84(6), 1140-1153.
Kim, H., Rao, A. R., & Lee, A. Y. (2009). It's time to vote: The effect of matching message orientation and temporal frame on political persuasion. Journal of Consumer Research, 35(6), 877-889.
Lee, S., Lee, A. Y., & Kern, M. C. (2011). Viewing time through the lens of the self: The fit effect of self‐construal and temporal distance on task perception. European Journal of Social Psychology, 41(2), 191-200.
Liberman, N., & Förster, J. (2009). Distancing from experienced self: how global-versus-local perception affects estimation of psychological distance. Journal of Personality and Social Psychology, 97(2), 203-216.
Liberman, N., & Trope, Y. (1998). The role of feasibility and desirability considerations in near and distant future decisions: A test of temporal construal theory. Journal of Personality and Social Psychology, 75(1), 5-18.
Liberman, N., & Trope, Y. (2008). The psychology of transcending the here and now. Science, 322(5905), 1201-1205.
Liberman, N., Trope, Y., & Wakslak, C. (2007). Construal level theory and consumer behavior. Journal of Consumer Psychology, 17(2), 113-117.
Liberman, N., Trope, Y., McCrea, S. M., & Sherman, S. J. (2007). The effect of level of construal on the temporal distance of activity enactment. Journal of Experimental Social Psychology, 43(1), 143-149.
Lynch Jr, J. G., & Zauberman, G. (2006). When do you want it? Time, decisions, and public policy. Journal of Public Policy & Marketing, 25(1), 67-78.
Maglio, S. J., Trope, Y., & Liberman, N. (2015). From time perspective to psychological distance (and Back). Time perspective theory: Review, research and application: Essays in Honor of Philip G. Zimbardo, 143-154.
Mehta, R., Zhu, R., & Meyers-Levy, J. (2014). When does a higher construal level increase or decrease indulgence? Resolving the myopia versus hyperopia puzzle. Journal of Consumer Research, 41(2), 475-488.
Peetz, J., & Wilson, A. E. (2008). The temporally extended self: The relation of past and future selves to current identity, motivation, and goal pursuit. Social and Personality Psychology Compass, 2(6), 2090-2106.
Peetz, J., Wilson, A. E., & Strahan, E. J. (2009). So far away: The role of subjective temporal distance to future goals in motivation and behavior. Social Cognition, 27(4), 475-495.
Petty, R. E., & Wegener, D. T. (1998), Matching versus Mismatching Attitude Functions: Implications of Scrutiny of Persuasive Messages. Personality and Social Psychology Bulletin, 24(3), 227-240.
Pounders, K. R., Lee, S., & Mackert, M. (2015). Matching Temporal Frame, Self-View, and Message Frame Valence: Improving Persuasiveness in Health Communications. Journal of Advertising, 44(4), 388-402.
Reber, R., Schwarz, N., & Winkielman, P. (2004), Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver’s Processing Experience? Personality and Social Psychology Review, 8(4), 364-382.
Ross, M., & Wilson, A. E. (2002). It feels like yesterday: self-esteem, valence of personal past experiences, and judgments of subjective distance. Journal of Personality and Social Psychology, 82(5), 792-803.
Sackett, A. M., Meyvis, T., Nelson, L. D., Converse, B. A., & Sackett, A. L. (2010). You’re having fun when time flies: The hedonic consequences of subjective time progression. Psychological Science, 21(1), 111- 117.
Shipp, A. J., Edwards, J. R., & Lambert, L. S. (2009). Conceptualization and measurement of temporal focus: The subjective experience of the past, present, and future. Organizational Behavior and Human Decision Processes, 110(1), 1-22.
Spassova, G., & Lee, A. Y. (2013). Looking into the future: A match between self-view and temporal distance. Journal of Consumer Research, 40(1), 159-171.
Trope, Y., & Liberman, N. (2000). Temporal construal and time-dependent changes in preference. Journal of Personality and Social Psychology, 79(6), 876-889.
Trope, Y., & Liberman, N. (2003). Temporal construal. Psychological Review, 110(3), 403-421.
Trope, Y., & Liberman, N. (2010). Construal-level theory of psychological distance. Psychological Review, 117(2), 440-463.
Wilson, A. E., Buehler, R., Lawford, H., Schmidt, C., & Yong, A. G. (2012). Basking in projected glory: The role of subjective temporal distance in future self‐appraisal. European Journal of Social Psychology, 42(3), 342-353.
Woermann, N., & Rokka, J. (2015). Timeflow: How consumption practices shape consumers’ temporal experiences. Journal of Consumer Research, 41(6), 1486-1508.
Zauberman, G., & Urminsky, O. (2016). Consumer intertemporal preferences. Current Opinion in Psychology, 10, 136-141.
Zimbardo & Boyd (2008). 오정아 역. 타임 패러독스: 시간이란 무엇인가.
Zimbardo, P. G., & Boyd, J. N. (1999). Putting time in perspective: A valid, reliable individual-differences metric. Journal of Personlity and Social Psychology, 77(6). 1271- 1288.