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E-ISSN : 2288-2766

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Vol.10 No.3

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The Trend of Outsourcing Housework through Home Meal Replacement: The Consumption Value of Food Subscription Service

The Trend of Outsourcing Housework through Home Meal Replacement: The Consumption Value of Food Subscription Service

동아시아경상학회지 / East Asian Journal of Business Economics, (E)2288-2766
2022, v.10 no.3, pp.75-91
https://doi.org/10.20498/eajbe.2022.10.3.75
이현아 (한국방송통신대학교)
송서현 (Department of Consumer Science, Seoul National University)
이현아, & 송서현. (2022). The Trend of Outsourcing Housework through Home Meal Replacement: The Consumption Value of Food Subscription Service. 동아시아경상학회지, 10(3), 75-91, https://doi.org/10.20498/eajbe.2022.10.3.75

Abstract

Purpose – This study aims to predict the future market and draw policy implications by analyzing the trend of outsourcing housework through the food subscription service. Research design, data, and methodology – Content analysis was conducted on the consumption value emphasized in advertisements by item targeting food subscription service advertisements. Advertisements used as research data were extracted via keyword searches on Google web pages. A total of 30 advertisements selected were used for the final analysis. Result –The consumption values emphasized in the advertisements for staple foods, refreshments, and special foods were analyzed by considering the following factors: price, convenience, health, and pleasure. Convenience and health were emphasized in the staple foods, and price and pleasure were emphasized in the snacks. In the case of special foods, convenience and pleasure appeared together with a focus on health. Conclusion – Based on the trend of food subscription services, the implications for the market and policies for outsourcing housework through home meal replacement can be presented. Considering that the consumption value of a food subscription service is differentiated by item, it is necessary to formulate a plan to develop the market and policies related to outsourcing housework.

keywords
Housework, Trend of Housework, Outsourcing of Housework, Home Meal Replacement, Food Subscription Service, Consumption Value

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