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- E-ISSN2288-2766
- KCI
E-ISSN : 2288-2766
Vol.4 No.1
Abstract
Development of research methodology and the construction of innovative management systems in accordance with the objectives of the ongoing study is related to the innovations in the system of state management technologies that are considered as intangible innovations embodied in the rules, organizational structures and management processes aimed at the qualitative improvement of the functioning of public authorities. This innovation - is a process that leads to a new quality of growth, efficiency jump.
Abstract
With vigorous development of global network community, smart phones and mobile devices, enterprises can rapidly collect various kinds of data from internal and external environments. How to discover valuable information and transform it into new business opportunities from big data which grow rapidly is an extremely important issue for current enterprises. This study treats Company S as the subject and tries to find the factors of big data application in enterprises by a modified Decision Making Trial and Evaluation Laboratory (DEMATEL) and perceived benefits ─ perceived barriers relation matrix as reference for big data application and management of managers or marketing personnel in other organizations or related industry.
Abstract
This study analyzed the successful case of Naver LINE’s entry into the Japanese market. LINE pursued a strategy of establishing its dominance early on and implemented localization for Japan and thereby achieved success in the Japanese market. The various strategies adopted by LINE allowed it to win over 80% of the market share in Japan and function as a nationally ubiquitous mobile messenger. The conclusions to be drawn from our LINE analysis is that LINE must implement localization strategies suited to the characteristics of each country, as it had done successfully in Japan. In the Asian region, it should retain the platform that provides various contents while pursuing a localization strategy to secure competitive edge, by offering emoticons suitable for each country, such as Ramadan emoticons in Islamic regions.
