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- E-ISSN2288-2766
- KCI
E-ISSN : 2288-2766
Vol.8 No.1
Abstract
Purpose – This study is to classify quality characteristics of online environment-friendly agricultural products shopping malls into 6 categories – health, familiarity, platform reputation, reviews, system security and product quality – and to empirically test their relationship with customer trust, perceived manageability, perceived utility and purchase intention. Research design, data, and methodology - This study selected subjects from the entire country through random sampling, and targeted adults who have purchased ecofriendly agricultural production online malls for 4 weeks from September 3 to September 30, 2019. Customers who have purchased food more than once in the last 3 months were chosen as the sample, and the researcher conducted the survey through EMBRAIN (www.embrain.co.kr), a professional online survey institution. The survey type used was a structuralized self-report survey questionnaire made to meet the research purpose in 2019 as the time range. Total 800 questionnaires were distributed and 529 copies were retrieved, and used 500 copies as the data for empirical analysis after excluding surveys with insincere responses. Results - First, results to hypothesis 1, which was about independent variables and customer trust. Analysis showed that health (H1-1), familiarity (H1-2), platform reputation (H1-3), reviews (H1-4) and product quality (H1-6) were found to have significant effect on customer trust, so the hypothesis was adopted. On the other hand, system security (H1-5) did not affect customer trust significantly, so it was rejected. Second, customer trust was shown to have significant effect on perceived manageability (H2-1) and perceived utility (H2-2), so the hypothesis was adopted. Third, the hypothesis (H3-1) that perceived manageability moves onto perceived utility was adopted. Moreover, the hypothesis (H3-2) that perceived manageability moves onto purchase intention and the hypothesis (H3-3) that perceived utility moves onto purchase intention was adopted as well. Conclusion - Furthermore, the results of the study imply that it’s imperative for online environment-friendly agricultural products shopping malls to consider their characteristics as the means to increase purchase intention of customers.
Abstract
Purpose – The labor management department is an important area in charge of the labor-management relations that affects the competitiveness of the company. This study seeks to diagnose labor management education focusing on labor manager competency strengthening curriculum that is currently being conducted domestically and propose an educational model that can contribute to the labor manager competency development by researching improvement measures. Research design, data, and methodology – In this study, the first phase is a Delphi open form survey and 15 expert panels participated. The second phase had 31 expert panels participating and in the final IPA analysis, targeting 111 on-site subjects, it conducted a survey regarding desired level of current educational level and future education requirement. Results – A final 57 subjects regarding 11 items to increase the competency of the labor managers through the first and second Delphi survey was deduced through this study. To add, regarding the current education level and desired level that the current workers are thinking with respect to analysis results of the 57 subjects through the IPA analysis, an educational model could be deduced to increase competency of the labor managers based on the result. Conclusions – Thus far, research regarding labor management has been insufficient as it was defined as a subordinate role to human resources. This study reviews the role and competency of labor managers and presented an educational model to strengthen the capabilities of internal labor managers to re-illuminate the labor manager. However, this study is limited in terms of the diversity of the types of companies participating and the small number of panels. Better data can be produced if such parts are supplemented in the future.
Abstract
Purpose – This paper tries to analyze the factors affecting the utilization of electronic trade of small and medium enterprises and examine how these factors affect the performance of small and medium enterprises. In addition, the leading factors affecting the level of e-trade utilization of small businesses were analyzed by dividing them into external environmental factors affecting the external business and internal resources of the companies themselves. Research design, data, and methodology – With a sample of 223 small and medium-sized export firms from South Korea, this study investigates the antecedents of the utilization level of e-Trade such as information exchange, innovation orientation, absorptive capacity and trust by hierarchical regression analysis. Results – The results show that innovation orientation was shown to have a positive effect on e-trade utilization and absorptive capacity has a positive effect on e-trade utilization. Also, information exchange with stakeholders has a positive impact on e-trade utilization. Conclusions – Internal and external factors of companies have a positive effect on the utilization of e-trade. It also showed that the increased utilization of electronic trade had a positive effect on trade performance. Thus, the findings provide policy-makers with implications of the importance of activating e-trade, and furthermore, significant implications for exporter performance.
Abstract
Purpose – This study examines what are the asset market fluctuations in Europe and how each economic variable affects major variables, and explore the dynamics of housing and stock market through Greece. The variables under consideration are balance on current account, index of stock, gross domestic product, housing price indices, M3, real tare of interest and household credits. We investigate the functional and causal relationships between housing and stock market. Research design, data, and methodology – Vector error correction model (VECM) is used to figure out the dynamic relationships among variables. This study also contains the augmented Dickey-Fuller unit root, cointegration test, Granger causality test, impulse response function and variance decomposition analysis by EViews 11.0. Results – The statistical tests show that all variables under consideration have one unit root and there is a long-term equilibrium relationship among variables for Greece. GDP, IR_REAL, M3, STOCK ana LOAN can be considered as causal factors to affect real estate market, while GDP, LOAN, M3, BCA and HOUSING can bring direct effects to stock market in Greece. Conclusions – It can be judged that the policy that affects the lending policy of financial institutions may be more effective than the indirect variable such as monetary interest rate.
Abstract
Purpose – The purpose of this paper is to advance the understanding of the relationship between host country image and cultural intelligence (CQ) on the attractiveness of expatriate destinations. Specifically, this study compares the different impacts of CQ on the relationship between host country image and subsidiary attractiveness by comparing a US-based subsidiary and a Vietnam-based one. Research design and methodology – A total of 445 Korean full-time workers responded through an online survey. The survey randomly showed the participants one of two conditions for a potential expatriate location. The participants were asked to answer a series of questions on the organizational attractiveness of the subsidiaries from the perspective of an expatriate candidate and respond to a series of questions on individual CQ. Results – Through a two-way ANOVA test, the results reveal that Korean expatriate candidates perceive that a Vietnam-based subsidiary is a less attractive destination for international assignment when compared to a US-based subsidiary. In addition, the positive moderating effect of cultural intelligence on the relationship between the host location and the subsidiary’s attractiveness is stronger when Vietnam, rather than the US, is the assignment location. Conclusions – Drawing upon AUM theory, this study confirmed that unfavorable country image affects subsidiaries’ attractiveness for expatriate candidates, due to anxiety. However, this study showed the role of employees’ CQ to mitigate these challenges. This study suggests providing information on positive conditions of expatriate locations and building systematic process for enhancing individual CQ for organizations.
