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E-ISSN : 2288-2766

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Vol.2 No.2

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Evaluate Role of Negative Emotions effect in Advertising

Evaluate Role of Negative Emotions effect in Advertising

동아시아경상학회지 / East Asian Journal of Business Economics, (E)2288-2766
2014, v.2 no.2, pp.53-57
https://doi.org/10.13106/eajbe.2014.vol2.no2.pp.53-57
Mahdi Khorvash (Islamic Azad University,Iran)
Mahdi, K. (2014). Evaluate Role of Negative Emotions effect in Advertising. 동아시아경상학회지, 2(2), 53-57, https://doi.org/10.13106/eajbe.2014.vol2.no2.pp.53-57

Abstract

Persuasive emotion advertising has great effect on attention and motivation . The using of negative emotions has been an interest in consumer psychology and advertising. This is because emotions place impact on consumers, attention and decision making. Emotions are also believed to cretin evoke brand name from memory. This paper presents the evidence for the impact of negative emotions by comparing then greater with positive emotions advertising.

keywords
Advertising, Negative emotions, Persuasion AttentionMotivation

참고문헌

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