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- E-ISSN2288-2766
- KCI
Evaluate Role of Negative Emotions effect in Advertising
Evaluate Role of Negative Emotions effect in Advertising
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Abstract
Persuasive emotion advertising has great effect on attention and motivation . The using of negative emotions has been an interest in consumer psychology and advertising. This is because emotions place impact on consumers, attention and decision making. Emotions are also believed to cretin evoke brand name from memory. This paper presents the evidence for the impact of negative emotions by comparing then greater with positive emotions advertising.
- keywords
- Advertising, Negative emotions, Persuasion AttentionMotivation
참고문헌
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