바로가기메뉴

본문 바로가기 주메뉴 바로가기

ACOMS+ 및 학술지 리포지터리 설명회

  • 한국과학기술정보연구원(KISTI) 서울분원 대회의실(별관 3층)
  • 2024년 07월 03일(수) 13:30
사전등록 바로가기
 

logo

E-ISSN : 2288-2766

논문 상세

이전 다음
논문 투고

Vol.2 No.3
Citation Share

How Market Orientation Can Sustain Islamic Microfinance Institutions?

동아시아경상학회지 / East Asian Journal of Business Economics, (E)2288-2766
2014, v.2 no.3, pp.22-32
Soheil Kazemiana (Universiti Teknologi Mara)
Rashidah Abd Rahmanb (Universiti Teknologi Mara)
Zuraeda Ibrahimc (Universiti Teknologi Mara)
Badrul Hisham Kamaruddin (Universiti Teknologi Mara)
Rohani Mohd (Universiti Teknologi Mara)
Soheil, K. , Rashidah, A. R. , Zuraeda, I. , Badrul, H. K. , & Rohani, M. (2014). . 동아시아경상학회지, 2(3), 22-32.
  • 다운로드 수
  • 조회수
PDF 다운로드

Abstract

Even though Islamic microfinance has flourished in the last two decades, still it faces some problems related to its sustainability and outreach. Market orientation has generally developed some strategies for organizations aiming to retain the current customers and attract new ones. In addition, organizations, which are addressed as Islamic, should be Shariah-compliant in all aspects. This paper introduces the market orientation concept which is adapted to Shariah rules and recommends a solution for sustainability problems of Islamic microfinance institutions. Current study tries to provide some intangible instances and evidences to introduce and use Islamic market orientation concept for Islamic microfinance institutions, in particular.

keywords
market orientation, Islamic microfinance institution, sustainability

참고문헌

1.

[1]Alserhan, B. A. (2011). The Principles of Islamic Marketing: Gower Publishing Company.

2.

[2]Armstrong, S. J., & Green, K. C. (2007). Competitor-oriented Objectives: The Myth of Market Share. INTERNATIONAL JOURNAL OF BUSINESS, 115-134.

3.

[3]Babandi, G. G. (2011). Micro Finance Institutions in Nigeria Outreach and Sustainability: Questionnaire Survey Findings. International Journal of Business and Social Science, 2(9), 126-130.

4.

[4]Chowdhry, S. (2008). Creating an Islamic microfinance model - The Missing Dimension [Online]. http://www.dinarstandard.com/finance/MicroFinance111806.htm.

5.

[5]Conroy, J. D. (2003). The challenges of microfinancing in Southeast Asia. Financing Southeast Asia's Economic Development, 1-44.

6.

[6]El-Komi, M., & Croson, R. (2007). EXPERIMENTS IN ISLAMIC MICROFINANCE. University of Texas, Dallas.

7.

[7]Grant, W. (1999). Marketing in Microfinance Institutions: The State of the Practice. Development Alternatives International.

8.

[8]Gresham, G., Hafer, J., & Markowski, E. (2006). Inter-functional market orientation between marketing departments and technical departments in the management of the new product development process. Journal of Behavioral and Applied Management, 8(1), 43-65.

9.

[9]Grinstein, A. (2008). The effect of market orientation and its components on innovation consequences: a meta-analysis. Journal of the Academy of Marketing Science, 36(2), 166-173.

10.

[10]Jaworski, B., & Kohli, A. (1993). market orientation: Antecedents and Consequences. Journal of Marketing, Vol. 57(July), 53-70.

11.

[11]Khan, A. A. (2008). Islamic Microfinance Theory, Policy and Practice.

12.

[12]Kohli, A. K., & Jaworski, B. J. (1990). Market Orientation: The Construct, Research Propositions and Managerial Implications. [conceptual ]. Joumal of Marketing, Vol. 54, 1-18.

13.

[13]Kotler, P. (1997). Marketing Management-Analysis, Planning, Implementation, and Control, Prentice Hall. Inc., New Jersey.

14.

[14]Narver, & Slater. (1990a). The effect of a market orientation on business profitability. The Journal of Marketing, 20-35.

15.

[15]Narver, & Slater. (1990b). Marketing Strategy and Competitive Positioning. Paper presented at the 2nd Ed, Prentice-Hall.

16.

[16]Obaidullah, M. (2008). INTRODUCTION TO ISLAMIC MICROFINANCE: International Institute of Islamic Business and Finance, IBF Education and Charitable Trust, India.

17.

[17]Paxton, J., & Cuevas, C. E. (2002). Outreach and Sustainability of Member-Based Rural Financial Intermediaries In M. Zeller & R. L. Meyer (Eds.), THE TRIANGLE OF MICROFINANCE Financial Sustainability, Outreach, and Impact (pp. 135-152). WASHINGTON, D.C. ,U.S.A.: INTERNATIONAL FOOD POLICY RESEARCH INSTITUTE (IFPRI).

18.

[18]Seibel, H. D. (2005). Islamic Microfinance in Indonesia. In D. E. D. a. E. S. P. F. S. Development (Ed.).

19.

[19]Shirazi, S. S. H. (2008). Islamic Law; Handbook of Islamic rulings on Muslim’s duties and practices. U.S.A.: fountain books.

20.

[20]United Nations Millennium Development Goals. (2009). In T. U. Nation (Ed.), The United Nation (Vol. http://www.un.org/millenniumgoals/..): The United Nation.

21.

[21]Wilson, R. (2007). Making development assistance sustainable through Islamic microfinance. IIUM Journal of Economics and Management, 15(2), 197-217.

22.

[22]Wright, G. (2000). Microfinance systems: Designing quality financial services for the poor: Zed books London.

23.

[23]WSBI. (2008). Overview of Microfinance in Asia/Pacific and selected experiences from WSBI members The global voice of savings and retail banking.

24.

[24]Zeller, M., & Meyer, R. L. (2002). Improving the Performance of Microfinance: Outreach, Sustainability, and Impact In M. Zeller & R. L. Meyer (Eds.), THE TRIANGLE OF MICROFINANCE Financial Sustainability, Outreach, and Impact (pp. 1-19). WASHINGTON, D.C. ,U.S.A.: INTERNATIONAL FOOD POLICY RESEARCH INSTITUTE (IFPRI).

동아시아경상학회지

논문 투고 OA 정책