- Log In/Sign Up
- E-ISSN2288-2766
- KCI
E-ISSN : 2288-2766
An Analysis on the Purchasing Behavior of the User through the Characteristics of Social Commerce
myoungkil youn
Abstract
In addition to the increased used for smart phones daily, various characteristics and problems for social commerce have been drawn attention recently, and also, have been analyzed by various impact factors which were given to the purchasing behaviors of consumers through social commerce. The study investigated consumers’ use of social commerce based on SNS by using articles of Fair Trade Commission, Korea Consumer Agency and so on. As a result, cost reduction characteristics of social commerce, the impulse buy, and to understand in Review effect, latest mobile shopping growth of increases explosively, market by market conditions to move from offline to online, the social commerce it was found to have a significant impact on the time of the purchase of the consumer. In addition, the study has discussed the results of the significance and limitation. With those things, they can be a suggestion for future research. More than half of the consumers were satisfied with social commerce. The consumers made use of social commerce 1 or 2 times a month and when they were watching banner advertising. In detail, food and beverage tickets such as restaurants, café and bars occupied 35%, and they showed the highest. ‘We-make-price’, ‘Ticket Monster’ and ‘Coupang’ were used to investigate as representative social commerce companies.
- keywords
- Social Commerce, SNS, Smart Phone, Purchasing Behavior.
Reference
Kim, Chang-Gon, & Youn, Myoung-Kil (2013). An empirical study on yard inventory change according to containers’dwell times. Journal of Distribution Science, 11(5), 33-41.
Kwon, Oh-Chul, Kim, Jin-Seong, Kim, Pan-Jun, Kim, Pan-Jin, Kim, Hong-Seop, Namkung, Suk, Park, Yeung-Kurn,Park, Chul-Ju, Park, Hyoung-Jin, Youn, Myoung-Kil, Lee, Jang-Hwan, Hwang, Hwa-Chul, & Kim, Yoo-Oh (2007). A note on the unification on retail trade terminology. Journal of Distribution Science, 5(2), 5-16.
Kim, Jeong-In, Lee, Jae-Hak, & Han, Kyu-Baek (2007). An empirical study on preference property for the private brand(PB) of large discount stores in Gyeonggi-Do. Journal of Distribution Science, 5(2), 101-117.
Kim, Moon-Jung, Oh, Young-Ye, & Kim, Ki-Soo (2011). An influence of distributor's corporate Image on consumer behavior towards PB products. Journal of Distribution Science, 9(4), 83-91.
Lee, S. J., Youn, M. K., & Kim, W. K. (2012). Antecedents to customer repurchase in Korean social commerce service. Journal of Distribution Science, 10(3), 7-13.
Park, In-Soo, & Park, Sung-Kyu (2006). A study on effect of perceived quality and customer value to customer satisfaction. Journal of Distribution Science, 4(2), 65-80.
Youn, Myoung-Kil, & Seol, Sung-Soo (1999). A study on logistics and home delivery service for electronic commerce in Korea. Journal of Distribution Science, 1(1), 25-38.
Youn, Myoung-Kil, Kim, Yoo-Oh, & Namkung, Sok (2004). A study on the conception academic of distribution theory. Journal of Distribution Science, 2(1), 1-17.
Youn, Myoung-Kil, & Kim, Yoo-Oh (2007). A study on the methodology of distribution study in Korea - basis on empirical analysis. Journal of Distribution Science, 5(1), 75-88.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations
