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E-ISSN : 2288-2766

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Vol.3 No.4

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An Analysis on the Purchasing Behavior of the User through the Characteristics of Social Commerce

An Analysis on the Purchasing Behavior of the User through the Characteristics of Social Commerce

동아시아경상학회지 / East Asian Journal of Business Economics, (E)2288-2766
2015, v.3 no.4, pp.5-8
https://doi.org/10.13106/eajbe.2015.vol3.no4.5.
김종진 (을지대학교)
구현주 (을지대학교)
윤명길 (을지대학교)
김종진, 구현주, & 윤명길. (2015). An Analysis on the Purchasing Behavior of the User through the Characteristics of Social Commerce. 동아시아경상학회지, 3(4), 5-8, https://doi.org/10.13106/eajbe.2015.vol3.no4.5.

Abstract

In addition to the increased used for smart phones daily, various characteristics and problems for social commerce have been drawn attention recently, and also, have been analyzed by various impact factors which were given to the purchasing behaviors of consumers through social commerce. The study investigated consumers’ use of social commerce based on SNS by using articles of Fair Trade Commission, Korea Consumer Agency and so on. As a result, cost reduction characteristics of social commerce, the impulse buy, and to understand in Review effect, latest mobile shopping growth of increases explosively, market by market conditions to move from offline to online, the social commerce it was found to have a significant impact on the time of the purchase of the consumer. In addition, the study has discussed the results of the significance and limitation. With those things, they can be a suggestion for future research. More than half of the consumers were satisfied with social commerce. The consumers made use of social commerce 1 or 2 times a month and when they were watching banner advertising. In detail, food and beverage tickets such as restaurants, café and bars occupied 35%, and they showed the highest. ‘We-make-price’, ‘Ticket Monster’ and ‘Coupang’ were used to investigate as representative social commerce companies.

keywords
Social Commerce, SNS, Smart Phone, Purchasing Behavior.

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