- 권한신청
- E-ISSN2288-2766
- KCI
An Analysis on the Purchasing Behavior of the User through the Characteristics of Social Commerce
An Analysis on the Purchasing Behavior of the User through the Characteristics of Social Commerce
구현주 (을지대학교)
윤명길 (을지대학교)
- 다운로드 수
- 조회수
Abstract
In addition to the increased used for smart phones daily, various characteristics and problems for social commerce have been drawn attention recently, and also, have been analyzed by various impact factors which were given to the purchasing behaviors of consumers through social commerce. The study investigated consumers’ use of social commerce based on SNS by using articles of Fair Trade Commission, Korea Consumer Agency and so on. As a result, cost reduction characteristics of social commerce, the impulse buy, and to understand in Review effect, latest mobile shopping growth of increases explosively, market by market conditions to move from offline to online, the social commerce it was found to have a significant impact on the time of the purchase of the consumer. In addition, the study has discussed the results of the significance and limitation. With those things, they can be a suggestion for future research. More than half of the consumers were satisfied with social commerce. The consumers made use of social commerce 1 or 2 times a month and when they were watching banner advertising. In detail, food and beverage tickets such as restaurants, café and bars occupied 35%, and they showed the highest. ‘We-make-price’, ‘Ticket Monster’ and ‘Coupang’ were used to investigate as representative social commerce companies.
- keywords
- Social Commerce, SNS, Smart Phone, Purchasing Behavior.
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