- Log In/Sign Up
- E-ISSN2288-2766
- KCI
E-ISSN : 2288-2766
A Study on Commercial Power of Traditional Market
myoungkil youn
Abstract
This study investigated commercial power theory of traditional market through the analysis of literature review. Consumers’ store selection models are made up a theory based on normative hypothesis, theory of mutual reaction, utility function estimation model, and cognitive-behavioral model. Detailed models are as follows. Normative hypothesis based theory is divided into Reilly’s retail gratification theory and Converse’s revised retail gratification theory. Interaction theory is composed of Huff’s probability gratification theory, MCI model and Multi-nominal Logit Model (MNL model). There are four models in retail organization position theory such as central place theories, single store position theory, multi store position – assign model, and retail growth potential model. In case of single store position theory, theoretical and empirical techniques have developed for a decision to optimum single store position. Those are like these, a check list, the most simple and systematic method, analogy, and micro-analysis technique. Aforementioned models are theoretical and mathematical commercial power measurement and/or model. The study has rather limitations because the variation factors included in formula are only a part of actual commercial power. Therefore, further study shall be made continuously to commercial power areas and variables.
- keywords
- Traditional Market, Commercial Power, Theory of Commercial Power
Reference
Applebaum, W., & Cohen, S. B. (1961). The dynamics of store trading areas and market equilibrium. Annals of the Association of the American Geographer, 51, 73-101.
Christaller, W. (1933). Central Places in Southern Germany (trans. C. W. Baskin, 1966). Englewood Cliffs, NJ: Prentice Hall.
Clark, W. A. V., & Rushton, G. (1970). Models of Intra-Urban Consumer Behavior and Their Implicat ions for Central Place Theory. Economic Geography, 46, 486-487.
Davies, R. L. (1977). Store Location and store assessment research: the integration of some new and traditional techniques. Transactions of the Institute of British Geographers, 2, 141-157.
Garner, B. J. (1967). Some reflections on the notion of threshold in central place studies. Annals of the Association of American Geographers, 57(4), 788.
Gautschi, D. A. (1981). Specification of Patronage Models for Retail Center Choice. Journal of Marketing Research, 18(5), 163-166.
Huff, D. (1964). Defining and Estimating a Trade Area. Journal of Marketing, 28, 34-38.
Lösch, A. (1940). The Economics of Location (tran. By W.H. Woglom and W.R. Stolper in 1954). New Haven: Yale University Press.
Youn, Myoung-Kil (1997). Important points of distribution industry. Seoul: Hnsuhyeob Publications.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations
