Association between shopping items and the demographics of foreign tourists in South Korea

Jeong,, D. B. (2019). Association between shopping items and the demographics of foreign tourists in South Korea. East Asian Journal of Business Economics, 7(3), 63-73, https://doi.org/10.20498/eajbe.2019.7.3.63

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Abstract

Purpose – In this research, we look over and investigate associations between shopping items and the demographics of foreign tourists in South Korea. The related seven varables are gender, age, occupations, country of residence, visit month, visit purpose and trip type. In addition, we can graph twenty-one shopping items in association with the demographics of foreign tourists by computing their dissimilarity or similarity on two dimension planes granting that the associaition exists between the underlying variables. Research design, data, and methodology – This research is performed by Ministry of Culture and Tourism in 2017 and investigated 13,200 foreign tourists from 20 countries. For analyzing the detailed relationships between between shopping items and the demographics of foreign tourists, we utilize both independent test and correspondence analysis as key statistical techniues. Results – The findings show that shopping items which foreign tourists purchase are closely associated with the three different demographics variables – country of residence, tour type and visit purpose by monitoring significant p-value of chi-squared statistic. Conclusions - This study suggests Ministry of Culture, Sports and Tourism must explore ways toward tourism infrastructure such as global marketing, municipality strategy for attracting foreign tourists, development of diverse shopping items and services and so on

keywords: Chi-squared test, Correspondence anaysis, Demographics

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Article Contents

Vol.7 No.3

Association between shopping items and the demographics of foreign tourists in South Korea

Abstract

Reference

East Asian Journal of Business Economics