바로가기메뉴

본문 바로가기 주메뉴 바로가기

ACOMS+ 및 학술지 리포지터리 설명회

  • 한국과학기술정보연구원(KISTI) 서울분원 대회의실(별관 3층)
  • 2024년 07월 03일(수) 13:30
 

logo

Research on the Growth Strategy of University Technology Holding Companies Based on Public Technology

Research on the Growth Strategy of University Technology Holding Companies Based on Public Technology

동아시아경상학회지 / East Asian Journal of Business Economics, (E)2288-2766
2020, v.8 no.4, pp.29-43
https://doi.org/10.20498/eajbe.2020.8.4.29
윤정근 (포스코경영연구소)

Abstract

Purpose- In terms of promoting public technology commercialization, 10 years have passed since the university technology holding company was launched. University technology holding companies are supporting the growth of excellent technology and human resources through technology commercialization by revitalizing the technology possessed by universities and in connection with startups. However, since university technology holding companies experience many difficulties in the process of commercializing public technologies, policy alternatives from various perspectives must be prepared. This study aims to study the growth strategies of university technology holding companies to promote public technology commercialization by examining the current status and problems of university technology holding companies. Research design, data, and methodology– In this study, the current status of university technology holding companies was analyzed based on the actual condition survey data published by the Association of University Technology Holding Companies. As there is a lack of research on university technology holding companies, a policy alternative was suggested by examining problems based on literature research. In addition, government announcement materials were used to develop policy alternatives such as laws and regulations related to university technology holding companies and operational status. Results- University technology holding companies occupy a very important position in public technology commercialization. The growth of technology holding companies over the past decade has contributed to public technology commercialization in many aspects, but the performance of domestic technology commercialization is insufficient compared to investment in R&D, so the role of public technology holding companies needs to be strengthened. Therefore, in this study, alternatives were proposed to strengthen the competitiveness of technology holding companies and to provide policy support. Through the reinforcement of the technology holding subsidiary's self-sustainability, the plan to foster excellent talent, and the marketing expansion model of the support program, it is highly necessary to commercialize the performance-generating public technology based on the technology holding company. Conclusions- The purpose of this study is to create a growth engine for technology holding companies by discovering policy alternatives for university technology holding companies that have not been studied so far. Although alternatives to revitalize the existing technology commercialization have been suggested, research on the role and status of detailed technology holding companies has been lacking, and the discovery of technology holding companies' operating systems and future growth models is very insufficient compared to overseas cases. Therefore, in this study, various policy alternatives and support efforts are needed so that university technology holding companies can be self-sustaining and act as a growth engine for public technology commercialization.

keywords
university technology holding company, technology holding company subsidiary, growth model, technology commercialization

참고문헌

1.

Bak, S. H., & Jeong, D. B. (2015). Support for public research institutes to spread R&D performance, Industrial Innovation Research, 31(4), 23-47.

2.

Do, K. H., & Um, I. C. (2013). A study on the improvement of industry-academia technology holding company. Journal of Korea technology innovation society, 16(1), 367 – 389.

3.

Han, S. S., & Yim, D. S. (2018). Path dependence in industry-university cooperation: In terms of industry’s voluntary participation. International Journal of Industrial Distribution & Business, 9(3), 45-56.

4.

Han, S. S. (2016). Industry structure, technology characteristics, technology marketing and performance of technology–based start-ups: With focus on technology marketing strategy. Journal of Distribution Science, 14(2), 93-101.

5.

Han, S. S. (2018). Role of online social decision when purchasing NP: The Moderating Effect of NP Innovation. Journal of Distribution Science, 16(7), 57-65.

6.

Lee, H. K., & Jang, J. H., & Han, K. H. (2016). A proposal on the business model of technology holding company focused on the case study of venture capital in korea. The Korea Contents Society, 16(4), 466-476.

7.

Lee, S. C., & Lim, W. H., & Suh, E. K. (2014). Youth startup firms: A case study on the survival strategy for creating business performance. Journal of Distribution Science, 12(6), 80-87.

8.

Lee, S. S. (2017). Technology commercialization governance of universities - Focused on TLO and technology holding company. korea society of innovation, 12(4), 197-212.

9.

Sin, S. H., & Sang. K. S. (2014). Review to improvement of profit sharing system in technology holding company based on industry- academia-research cooperation. The Journal of Intellectural property, 9(4), 165-189.

10.

Moreau, C. P., & Arthur, B. M., & Donald, R. L. (2001). What is it? Categorization flexibility and consumers responses to really new products. Journal of Consumer Research, 27(4), 489-498.

11.

Steffes, M. S., & Lawrence, E. B. (2009). Social ties and online word of mouth. Internet Research, 19(1), 42-59.

12.

Suh, G. H., & Yoon, S. W. (2017). A Study on the entrepreneurship and marketing activity in distribution & service. Journal of Distribution Science, 15(5), 5-15.

13.

Yoon, K. C. & Lee, J. E. (2017). The impact of entrepreneurial temperament and social capital on entrepreneurial intention before start-up. International Journal of Industrial Distribution & Business, 8(6), 97-109.

동아시아경상학회지