Association between Type of Ecomerce with and Demographic variables

정동빈. (2021). A Study on Association between Type of E-commerce and Demographic variables. 동아시아경상학회지, 9(3), 83-100, https://doi.org/10.20498/eajbe.2021.9.3.83

복사

Abstract

Purpose – The purpose of this study is to comprehensively understand the recent status of domestic ecommerce market and provide useful information for the revitalization of domestic on-line economy. This study looks over the association between type of ecommerce and demographic variables for each purchse ordering and sales order business. The demographics under consideration is administrative district, occupation and business organization type and type of ecommerce is B2B, B2C and B2G to deal with. Research design, data, and methodology –From January 2017 to December 2017, about 14000 samples are extracted from all businesses with experience in purchasing or selling products or services through ecommerce. The association between the two categorical variables considered by using two major statistical techniques such as chi-square test and correspondence analysis can be quantitatively and visually detected. Results – This study shows the association between the type of ecommerce with the administrative district and the occupation is completely different, but B2B and B2C are identical for organization type, with respect to both purchase and sales orders. Conclusions - the association between the type of ecommerce with the administrative district and the occupation is completely different, but B2B and B2C are identical for organization type, with respect to both purchase and sales orders

keywords: Association, Demographics, Type of Ecommerce

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논문 상세

Vol.9 No.3

A Study on Association between Type of E-commerce and Demographic variables

Association between Type of Ecomerce with and Demographic variables

Abstract

참고문헌

동아시아경상학회지