Abstract

This study investigated the role of selfie behaviors in SNS as a mediator of the relationship between social comparison orientation and disordered eating among female adults in their 20s. The participants were 144 female college students who completed a series of self-report questionnaires that measure social comparison orientation, SNS selfie behaviors, and disordered eating behavior. The results indicated that general selfie behaviors did not significantly mediate the association between social comparison orientation and disordered eating behavior, whereas other-focused selfie behaviors significantly mediated the relationship between social comparison orientation and disordered eating behavior. Based on the findings, theoretical and practical implications as well as the limitations of this study are discussed.