East Asian Journal of Business Economics
- E-ISSN : 2288-2766
- Publisher : KODISA Foundation
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- E-ISSN2288-2766
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Vol.12 No.3
3papers in this issue.
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The Effect of Last-Mile Logistics Services Quality on Customer Loyalty in Fresh Food E-Commerce: Evidence from China
Wanping ZENG(Graduate School of International Studies, Pusan National University) ; Eunmi Kim
pp.1-10
https://doi.org/10.20498/eajbe.2024.12.3.1
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Abstract
Purpose: In the context of fresh food e-commerce, this study investigates the intermediary mechanisms between last-mile logistics service quality (LMLSQ) and customer loyalty. Utilizing the Quality-Value-Loyalty chain as a framework, it focuses on how perceived functional and emotional value mediate this relationship. Research design, data and methodology: Data was gathered through questionnaires from Chinese customers who purchased fresh products from fresh food e-commerce platforms which provide self-delivery services. Partial least squares structural equation modeling (PLS-SEM) was used to examine the proposed hypotheses after confirmatory factor analysis (CFA) revealed the validity and reliability of the data. Results: The findings reveal that condition quality and personnel contact quality positively influence both functional and emotional value, which, in turn, significantly impact customer loyalty. Timeliness quality, however, does not significantly affect functional or emotional value, indicating its limited impact on customer loyalty. Conclusions: The study confirms that improving condition quality and personnel contact quality significantly boosts customer loyalty by enhancing perceived functional and emotional value. The findings highlight the importance for fresh food e-commerce platforms to offer high-quality, reliable, and emotionally satisfying LMLSQ. The results offer practical insights for e-commerce platforms to focus on specific service quality dimensions to foster customer loyalty and contribute to the theoretical understanding of the quality-value-loyalty framework.
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A Study on Competitiveness Improvement and Countermeasure of Export Promotion in Korean Industry
LEE JAE SUNG
pp.11-23
https://doi.org/10.20498/eajbe.2024.12.3.11
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Abstract
Purpose: The plant industry is a key order-taking industry that leads national industrial development through convergence and integration with various industries in all value chains from planning and marketing to financing, design and engineering, purchasing, construction, and operation and maintenance (O&M). Research design, data and methodology: The Korea government has been actively promoting overseas plant market development support projects to support large and public enterprises and medium and small enterprises. Results: The Korea government are working with the industry and the government so that the Korean plant industry can establish itself as a key driving force that provides the foundation for low-carbon and energy transition that our times demand and makes our world a better place to live. Conclusion: A high value-added industry that brings enormous profits and international fame to exporting countries. Korea is highly dependent on trade, should recognize the plant industry as a key national export sector.
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A Study on the Prority Channel Acquisition of Purchase Information in E-Commerce in South Korea
Jeong, Dong Bin
pp.25-35
https://doi.org/10.20498/eajbe.2024.12.3.25
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Abstract
Purpose: The purpose of this paper is to investigate the consumption behavior of consumers more closely and efficient purchasing channels of domestic e-commerce buyers by specifically analyzing the relationship between demographics and channels that are used first to acquire purchasing information during e-commerce. Research design, data and methodology: Korean Media Panel Survey performs 17 cities and provinces nationwide, and 4,537 panel households (all household members aged 6 or older) are surveyed, and a household visit interview is conducted. Correspondence analysis, one of the popular multivariate techniques, is exploited to explore the association between priority channel for acquisition of information and demographics. Results: The findings show that the considered demographics are closely associated with the priority channel for acquisition of purchase information. In particular, 'searching for portal sites' are closely relevant to 'more than 5 million won', 'device & machine control assembly', 'graduate school or higher', and '40-59', while 'searching for online open market' is linked with college graduate and '20-39'. Conclusions: The substantial contribution of this work is that by analyzing the association between demographics and priority channel for acquisition of purchase information in e-commerce in South Korea, we can discern the segmentation standard factor for e-commerce market and advance the subdivided market.
