- E-ISSN2288-2766
- KCI
E-ISSN : 2288-2766
Vol.13 No.1
Abstract
Purpose: This study explores the ethical implications of market-based mechanisms, such as carbon trading and offsetting, in addressing climate change. It examines how these tools intersect with issues of climate inequality and justice, particularly their impact on vulnerable communities that bear disproportionate burdens despite minimal contributions to global emissions. Research Design, Data, and Methodology: The research adopts a multidisciplinary approach, combining insights from the humanities, social sciences, and science and technology studies. By analyzing the historical evolution, global adoption, and practical implementation of market-based mechanisms, the study critically assesses their alignment with principles of equity, inclusivity, and accountability. Results: Market-based mechanisms demonstrate potential for reducing emissions and fostering sustainable development. However, their structural inequities and ethical limitations necessitate a reimagining that prioritizes social justice. The study highlights that integrating equity into these systems through inclusive participation, targeted investments, and cultural adaptation can bridge the gap between efficiency and fairness. Conclusion: Achieving equitable climate action requires embedding social justice into market mechanisms and climate policies. By addressing the needs of vulnerable populations and adopting holistic, culturally sensitive strategies, these mechanisms can evolve into tools for sustainable development and resilient economic systems, fostering both environmental preservation and human flourishing.
Abstract
Purpose: The main overall objectives of this study contribute to increased academic knowledge and practical application of international business strategies in the service sector. That means that this research aims to identify and examine some strategic methods that have been efficient for cross-border service firms, considering their theoretical background and empirical implementations. Research design, data and methodology: Our inclusion criteria were peer-reviewed journal research focusing on international business strategies and service industries between 2020 and 2025 in English. Studies that focused on purely manufacturing research without empirical findings or international business without strategic aspects were not included in the analysis. Results: This study has suggested a total of four international business strategies in the service industry via the present literature investigation. The approaches are as follows, (1) Market Entry Strategies, (2) Service Offering Differentiation, (3) Technological Integration, and (4) Sustainability Practices. We Strongly recommend that Along the way, these combined tactics convert social issues into drivers of competitive distinction and long-term market development opportunities. Conclusions: The policy implications are considerable, especially regarding regulatory responses to cross-border service delivery. Concurrently, the traditional regulatory approaches based on territorial presence have increasingly become inappropriate in the context of the growing internationalization of service through digital means over physical installation.
Abstract
Purpose: This study investigates the effectiveness of humor-based responses in service recovery, focusing on their ability to enhance repurchase intentions through the mediating role of perceived value. Against the backdrop of frequent e-commerce service failures, the research addresses a critical gap in understanding non-monetary strategies by exploring how humor mitigates emotional dissatisfaction and fosters customer loyalty. Research design, data and methodology: A between-subjects experiment simulated an online shopping service failure involving a product color discrepancy. Participants were randomly assigned to either a humor-based or non-humorous response condition, with identical factual content but distinct linguistic styles. Data were analyzed using independent t-tests and mediation analysis via SPSS and PROCESS macro, ensuring methodological rigor. Results: Results demonstrated that humor-based responses significantly outperformed non-humorous alternatives in improving both perceived value and repurchase intentions. The analysis confirmed perceived value as a partial mediator, highlighting its pivotal role in translating humor’s emotional benefits into behavioral outcomes. Conclusions: The findings challenge transactional-centric paradigms in service recovery literature by positioning humor as a dual mechanism for emotional repair and value creation. Practically, the study advocates for context-sensitive integration of humor in customer service protocols to enhance retention. Theoretically, it advances frameworks that bridge affective communication and value-driven decision-making, offering a foundation for future research on non-monetary recovery strategies.
