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  • 한국과학기술정보연구원(KISTI) 서울분원 대회의실(별관 3층)
  • 2024년 07월 03일(수) 13:30
 

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Suggestions for Korea's Corporate Image, Product Image, and Purchase Intention with Consumer Hostility: Focusing on Korean Wave and Satisfaction Variables

Suggestions for Korea's corporate image, product image, and purchase intention with consumer hostility: focusing on Korean Wave and satisfaction variables

동아시아경상학회지 / East Asian Journal of Business Economics, (E)2288-2766
2018, v.6 no.4, pp.25-34
https://doi.org/10.20498/eajbe.2018.6.4.25
배정민 (부경대학교)
이춘수 (부경대학교)

Abstract

The purpose of this study is to investigate the effect of Korean Wave on consumer intentions by adjusting the Korean image and image of Korean company to counterbalance the hostility through the control effect of Korean Wave We propose a research model and a hypothesis.

keywords
consumer hostility, corporate image, product image, purchase intention

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