바로가기메뉴

본문 바로가기 주메뉴 바로가기

ACOMS+ 및 학술지 리포지터리 설명회

  • 한국과학기술정보연구원(KISTI) 서울분원 대회의실(별관 3층)
  • 2024년 07월 03일(수) 13:30
사전등록 바로가기
 

logo

E-ISSN : 2288-2766

논문 상세

이전 다음
논문 투고

Vol.9 No.4

Citation Share

A Study on Changes in China's Distribution Market and Firms' Response Strategies

A Study on Changes in China's Distribution Market and Firms’ Response Strategies

동아시아경상학회지 / East Asian Journal of Business Economics, (E)2288-2766
2021, v.9 no.4, pp.69-80
https://doi.org/10.20498/eajbe.2021.9.4.69
김병구 (한국방송통신대학교)
김병구. (2021). A Study on Changes in China's Distribution Market and Firms' Response Strategies. 동아시아경상학회지, 9(4), 69-80, https://doi.org/10.20498/eajbe.2021.9.4.69

Abstract

Purpose – This study investigated the development process of the Chinese distribution industry and analyzed the current status of China's offline and online distribution industries under the development process of the Chinese distribution industry. In addition, the current status of offline distributors in China and representative companies were analyzed as case studies. Research design, data, and methodology – This study analyzed the overall environment of the Chinese distribution industry by using literature data. Then, this study conducted a case analysis using RT Mart and Jingdong, major companies in the distribution industry. Result –The main research results of this study show that the Chinese distribution market has already matured, and retailers are fiercely competing to secure sales and operating profits through various methods such as finding new management methods, improving awareness and customer loyalty by expanding the number of stores. Conclusion –Recently, the characteristic of China's distribution industry is that the boundaries of distribution are breaking down. Chinese retailers are taking strategies to expand the scope of services by erasing the boundaries of distribution. In other words, distribution companies are promoting a borderless distribution strategy in which consumers purchase products online and offline without restrictions on time and space. In addition, small stores in residential areas are on the rise compared to large-scale stores in the city center. The existing distribution industry operates various types of distribution stores to prepare for the post-COVID-19 crisis.

keywords
Distribution Industry, China, Firm Strategy, RT-Mart, JD.COM

참고문헌

1.

Choe, J. M. (2014). The framework for the choice of e-commerce strategy in manufacturing rirms. Journal of Information System, 23(2), 25-47.

2.

Choi, J. S. (2017). Analysis of Chinese distribution industry and economic effect. Journal of sinology, 56(1), 165-180.

3.

Kang Y. M. (2006). China's distribution market opening policy and Korean companies' response strategies. International Commerce and Information Review, 8(3), 277~297.

4.

Kim, H. J. (2005). A study on the current status of the Chinese distribution market and the characteristics of each retail industry. Industrial Research, 18(1), 205-23.

5.

Kim, J, S., Kim, P. J., Yoon, M. G., Bae, J. Y. (2008). Theory of new distribution. Book Publishing Dunam: Seoul.

6.

Kim, Y. J. & Choi, J. S. (2010). Role of the China distribution industry analysis. Journal of International Area Studies, 9(1), 99-118.

7.

Kwon, S. K. (2015). The strategies for the export vitalization of cross-border E-commerce of Korean products to the conclusion of the Korea-China FTA. Journal of Korea Research Society for Customs, 6(2), 97-118.

8.

Lee, C. W., & Kim, M. C. (2014). The changes in the trade structure of intermediate products between Korea and China. Journal of Chinese Studies, 70(1), 309-329.

9.

Lee, N. J., & Choi, J. S. (2015). Development and growth factors of Chinese online business industry focused on Alibaba. Korea Logistics Review, 25(1), 133-143.

10.

Oh, S. G. (2010). A study on the entry strategy of Chinese distribution market in Korea company. Journal of Korea Research Society for Customs, 1(3), 321-350.

11.

Park, D. K., & Lee, H. J. (2017). A study on strategies for Chinese market based on big data analysis. Korea Logistics Review, 27(2), 105-115

12.

Park, J. H., Hui D., & Choi, S. B. (2012). A study on the status and development strategy of Chinese B2C online shopping mall. Journal of Internet Electronic Commerce Research, 12(8), 71-93.

13.

Shim, J. H. (2008). The development of the Chinese distribution market and the entry strategy of Korean companies. Journal of Northeast Asian Studies, 48(3), 77~98.

14.

Zhang, P., Hwang, J. T., & Moon, H. C. (2014). A comparative study on the online shopping performance of three C2C open markets in China. Journal of E-Business, 15(4), 383-404.

동아시아경상학회지

논문 투고 OA 정책