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“Hey Kakao!”: A Qualitative study on the Interaction between AI devices and its Consumer

Abstract

Along with the fourth industrial revolution, the artificial intelligence (AI) technology is rapidly expanding into our daily lives. The interaction between human being and AI devices is expected to have effects not only on psychological aspects in terms of subjective well-being and stress level but also cognitive and behavioral aspects. This study aims to help an overall understanding of the ‘human-AI device interaction’ through a qualitative research method. To achieve this goal, this study conducted in-depth interviews with those using AI speakers. As a result, ‘human-AI device interaction’ factors were divided into three dimensions: user, AI device, and environment. First, 1) The user-aspect factors relates to demographics and lifestyle, psychological characteristics, personality characteristics, and cognitive characteristics. Next, 2) the factors on the AI device aspect were categorized into the characteristics of the device and perceived device characteristics. Finally, 3) the environmental aspect divided into factors related to the situation and the physical environment, social environment, and external stimulus. This study is expected to provide theoretical implications through providing psychological factors, and will be a foundation that provides directions of the AI-related research in the future. Furthermore, these results have practical implications for the AI industry that will continue to grow.

keywords
Artificial Intelligence(AI), Smart Speaker, User experience, Qualitative research, Interaction

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