Abstract

This research examined how the shift sex-role could affect on liking change of the person. 161 undergraduate students evaluated sex-role shifts in script. When a man's sex-role shifted from masculinity to androgyny, female subjects increased liking for him more than male subjects did. When a woman's sex-role shifted from masculinity to feminine, male subjects showed the biggest positive change for her. Whereas, when a woman's sex-role shifted from feminine to masculinity, male subjects decreased the liking for her. As the result, sex differences in the perception for the man's sex-role were not big but the sex differences in the perception for the woman's sex-role were large. This implied, males preferred sex-role stereotyped women than females did sex-role stereotyped men.