Applications of Theory of Reasoned Action and Theory of Planned Behavior in Explaining Gender Equality Action of Korean Male Adults: An Investigation into the Role of Moral obligation

김명소; 김금미; 한영석

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Applications of Theory of Reasoned Action and Theory of Planned Behavior in Explaining Gender Equality Action of Korean Male Adults: An Investigation into the Role of Moral obligation

The Korean Journal of Woman Psychology / The Korean Journal of Woman Psychology, (P)1229-0726;

2004, v.9 no.1, pp.1-21

& (2004). Applications of Theory of Reasoned Action and Theory of Planned Behavior in Explaining Gender Equality Action of Korean Male Adults: An Investigation into the Role of Moral obligation. The Korean Journal of Woman Psychology, 9(1), 1-21.

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Abstract

The present study was conducted to (1) examine the effect of attitude, subjective norm, and perceived behavior control in explaining gender equality intention as well as gender equality behavior, i.e., test the theory of reasoned action and the theory of planned behavior (2) investigate the role of moral obligation in the prediction of gender equality behavior, and (3) propose and test the research model which includes the moral obligation variable into the theory of planned behavior. A nationwide sample of 727 Korean male adults participated in the survey. Both Reliability analysis and principal axis factor analysis showed that most factors were unidimensional with moderate to high reliability. The results from stepwise regression analyses indicated that the gender equality intention was explained 35.2% by the theory of reasoned action and 45.9% by the theory of planned behavior, while gender equality behavior was explained 37.3% and 39.6% respectively by each theory. When the moral obligation was added into the stepwise regression analysis, the variance was increased into 55.4% for gender equality intention and 40.8% for gender equality behavior. Furthermore, the moral obligation was more important predictor than the subjective norm. The results from the LISREL supported the research model proposed in this study with reasonable goodness of fit. Finally the implications and limitations of the present study as well as the future directions of this area were discussed.

keywords: gender equality behavior, gender equality intention, theory of reasoned action, theory of planned behavior, attitude, subjective norm, perceived behavior control, moral obligation, 양성평등행동, 양성평등행동의도, 합리적 행위이론, 계획된 행동이론, 태도, 주관적 규범, 지각된 행동통제, 도덕적 책무, gender equality behavior, gender equality intention, theory of reasoned action, theory of planned behavior, attitude, subjective norm, perceived behavior control, moral obligation

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Article Contents

Vol.9 No.1

Applications of Theory of Reasoned Action and Theory of Planned Behavior in Explaining Gender Equality Action of Korean Male Adults: An Investigation into the Role of Moral obligation

Abstract

Reference

The Korean Journal of Woman Psychology