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The Korean Journal of Woman Psychology

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Vol.9 No.1

Self-Positivity Bias or Gender Stereotype: Which is Primary for Women?

Hyeja Cho (Department of Psychology, Ewha Womans University)
Hee Jeong Bang (Department of Psychology, Ewha Womans University)
The Korean Journal of Woman Psychology / The Korean Journal of Woman Psychology, (P)1229-0726; (E)3058-2083
2004, v.9 no.1, pp.181-201
Cho, H., & Bang, H. J. (2004). Self-Positivity Bias or Gender Stereotype: Which is Primary for Women?. The Korean Journal of Woman Psychology, 9(1), 181-201.

Abstract

This study was intended to investigate the effects of gender-stereotypes and self-positivity bias on Korean women's self-construals and in-group and out-group perceptions. The results of explicit questionnaire which we developed to measure perceptions of male and female and self-construals showed that positive gender-stereotypes made effects on self-construals and in-group perception. But the results of IAT showed that even gender-stereotypes and self-positivity bias were automatically activated, self-positivity was prior to gender-stereotypes. The results were discussed in terms of self-consistency, self-protect and self-fulfilling prophecy.

keywords
self-positivity, self-consistency, gender-stereotype, self-fulfilling prophecy

The Korean Journal of Woman Psychology

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