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The Korean Journal of Woman Psychology

Implicit Knowledge of Gender in Korean: Asymmetric Representation for Gender Category

Abstract

Two experiments were conducted to explore the implicit representation of gender knowledge using primed naming task and lexical decision task for prime-target pairs. In Experiment 1, Participants were presented gender's attributes as primes at SOA 650ms and were asked to pronounce person's name which were differed in typicality of gender's attributes. The results showed that female gender effects, typicality effects, and interactions were found. In Experiment 2, Participants were presented gender's attributes as primes at SOA 150ms and were asked to decision to gender attributes which were differed in preference and typicality of gender's attributes. The results showed that positive preference effect was observed in female attribute only, but reversed typicality effects were found in male attribute. These results were discussed from a point of view of graded representation of gender categories and asymmetrical processing to priming conditions.

keywords
gender knowledge, priming effect, typicality, preference, social cognition, 성별 지식, 점화효과, 전형성, 선호도, 사회 인지, gender knowledge, priming effect, typicality, preference, social cognition

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The Korean Journal of Woman Psychology