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  • 한국과학기술정보연구원(KISTI) 서울분원 대회의실(별관 3층)
  • 2024년 07월 03일(수) 13:30
 

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The Effects of the Delivery Service Quality of Online Fresh Food Shopping Malls on E-Satisfaction and Repurchase Intention of Online Customers

The Effects of the Delivery Service Quality of Online Fresh Food Shopping Malls on E-Satisfaction and Repurchase Intention of Online Customers

동아시아경상학회지 / East Asian Journal of Business Economics, (E)2288-2766
2018, v.6 no.2, pp.14-27
https://doi.org/10.20498/eajbe.2018.6.2.14
신종국 (서울시농수산식품공사)
이상윤 (캐롤라인대학교)
  • 다운로드 수
  • 조회수

Abstract

The purpose of this study is to analyze the effect of ‘delivery service quality’ of online fresh food shopping malls on ‘e-satisfaction’ and ‘repurchase intention’ of online customers. Among the 5 sub-factors of delivery service quality, three factors such as promptness, accuracy, and safety have stronger influence on e-satisfaction and repurchase intention of online customers. That is, the customers of the online fresh food shopping malls are concerned with the speed of the delivery time, and the accuracy of the delivery contents (the correct product delivery, the delivery quantity, the place of delivery, the delivery time, etc.). Therefore, the online fresh food shopping malls must continuously strive for prompt, accurate and safe food delivery in response to the requests and expectations of their customers, thereby can improve the e-satisfaction and repurchase intention of the online customers. This research proves that the quality of good shipping service in online fresh food shopping malls has a primary impact on e-customer satisfaction level, and secondly impact on higher repurchase intention. The results of this study are expected to be used as effective theoretical and practical guidelines for successful management and business performance of many online fresh food shopping malls.

keywords
online fresh food shopping, delivery service quality, satisfaction, repurchase intention

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