A preliminary study was conducted by multilevel approach on how social norms for women has developed and to investigate some characteristics of social norms for women in Korean society. The assumption of this study was that ecohistorical factors might influence on social situation, and then the social situation might interact with self-concept, desire, and motive, which could guide individual to behave in a certain way. A total of 130 female university students was participated in this study. An open format was administrated. The respondents were asked to describe their social representations of what kinds of social norms for women were, social evaluations for transgression of social norms for women, and psychological response of social evaluations. The results revealed that when women violated social norms, they experienced negative social evaluations, and felt shame and psychological anxiety even though social evaluation of the transgressions of social norms was likely to be benevolent to men. Consequently, most women were more likely to behave according to social norms as well as they will be likely to inhibit norm transgressive behavior themselves.
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