The Evaluation of the Traditional and the Nontraditional Females: The Effect of the Closeness of the Relationship and the Gender of the Evaluator

김진실; 김혜숙

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The Evaluation of the Traditional and the Nontraditional Females: The Effect of the Closeness of the Relationship and the Gender of the Evaluator

The Korean Journal of Woman Psychology / The Korean Journal of Woman Psychology, (P)1229-0726; (E)3058-2083

2006, v.11 no.2, pp.187-210

& (2006). The Evaluation of the Traditional and the Nontraditional Females: The Effect of the Closeness of the Relationship and the Gender of the Evaluator. The Korean Journal of Woman Psychology, 11(2), 187-210.

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Abstract

The present experiment examined the effect of the closeness of a relationship and the gender of the evaluator on the evaluation of the traditional and the nontraditional female target. More specifically, we hypothesized that people would show more positive attitudes toward a traditional female than a nontraditional female, and this tendency would be stronger among males than females. We also hypothesized that the negative evaluation for the nontraditional female target would be attenuated by the closeness of a relationship. In Study (N=196), college students were presented with a script that described either a traditional or nontraditional female target with whom the participants imagined to be closely related or not, and then were asked to evaluate the target in terms of attitudes(measured by feeling thermometer scales), likability, warmth and ability. The results demonstrated that people liked the nontraditional female target more when they supposedly had a close relationship with her than when there was no such a close relationship. The results also demonstrated that the male evaluators compared to female evaluators showed more positive attitudes toward the traditional female target than the nontraditional female target. These results partially supported the hypotheses. These results and the implications of the study were discussed.

keywords: 관계의 친밀성, 성, 전통적 여성, 비전통적 여성, 양가감정사회역할이론(Eagly, 1987)에 따르면 사람들은 대체로 자신이 속해 있는 문화에서 규정하는 성 역할과 일치되는 활동을 할 것으로 기대되며, 사회적 압력은 성 역할과 일관된 행동을 선호하는 쪽으로 작용한다고 한다. 성 역할은 남성과 여성이 실제로 행하는 행동에 대한 합의된 기대들과 바람직한 남성과 여성의 행동에 대한 합의된 기대들을 포함한다. 이와 같이 사람들은 문화적 고정관념에, the closeness of the relationship, gender, traditional female, nontraditional female, the closeness of the relationship, gender, traditional female, nontraditional female

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Article Contents

Vol.11 No.2

The Evaluation of the Traditional and the Nontraditional Females: The Effect of the Closeness of the Relationship and the Gender of the Evaluator

Abstract

Reference

The Korean Journal of Woman Psychology