A Research of Individual Trait and Short-Term Priming Effects on Helping Behavior

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Vol.11 No.3

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A Research of Individual Trait and Short-Term Priming Effects on Helping Behavior

The Korean Journal of Woman Psychology / The Korean Journal of Woman Psychology, (P)1229-0726;

2006, v.11 no.3, pp.267-286

& (2006). A Research of Individual Trait and Short-Term Priming Effects on Helping Behavior. The Korean Journal of Woman Psychology, 11(3), 267-286.

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Abstract

This study was conducted to explore the individual trait effects of gender and attachment type and short term priming effects of relational and independent self on helping behavior. The results were summed up as follows: (1) there were significant effects of gender and attachment type on relational helping behavior but no effect of short-term priming (2) female participants‘ scores were higher on all kind of relational helping items than male participants, (3) anxious attachment group's scores were higher on relational helping behavior than secure attachment group's. (4) female participants of independent priming condition showed higher relational helping score, (5) participants' scores were higher on relational helping behavior than individual helping behavior. As the reasons of the results, individual-self-primacy hypothesis and gender stereotype were discussed.

keywords: helping behavior, gender, priming, self-construal, helping behavior, gender, priming, self-construal, 도움행동, 성별, 애착, 점화, 자아해석

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Article Contents

Vol.11 No.3

A Research of Individual Trait and Short-Term Priming Effects on Helping Behavior

Abstract

Reference

The Korean Journal of Woman Psychology