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Vol.12 No.1

The influence of public self-consciousness, the internalization of sociocultural value and the attitude of body image on the intention of plastic surgery


The Korean Journal of Woman Psychology / The Korean Journal of Woman Psychology, (P)1229-0726; (E)3058-2083
2007, v.12 no.1, pp.63-81
https://doi.org/10.18205/kpa.2007.12.1.004
(2007). The influence of public self-consciousness, the internalization of sociocultural value and the attitude of body image on the intention of plastic surgery. The Korean Journal of Woman Psychology, 12(1), 63-81, https://doi.org/10.18205/kpa.2007.12.1.004

Abstract

This study examined the effects of public self-consciousness, internalization of sociocultural value, body surveillance, and body distortion on the intention of plastic surgery based on Sarwer et al. (1998)'s the model. Participants were recruited from the class in the University in Seoul, and 222 women responded the questionnaires. As a result of path analysis, (a) 6 paths except one path from public self-consciousness to body distortion were significant, (b) all four variables affect the intention of plastic surgery directly or indirectly. (c) and body distortion was the most influential variable of these. This study also examined the differences in four variables among (a) risk group for plastic surgery, those who took plastic surgery and the intention of plastic surgery were high, (b) normal group for plastic surgery, those who took plastic surgery and the intention of plastic surgery were low, and (c) contrast group, those who didn't take plastic surgery. The result showed that there were no differences in these variables between the risk group and the normal group for plastic surgery, and statistically significant differences were found in body surveillance, body distortion, and internalization of sociocultural value between the risk group and the normal group or between the risk group and the contrast group. In body distortion, there were the highest differences between groups. Theses results indicated that body distortion is the most significant variable among these four variables, and it is likely that the people who took plastic surgery is rather dissimilar than similar group.

keywords
public self-consciousness, internalization of sociocultural value, body surveillance, body distortion, intention of plastic surgery, 공적 자기의식, 사회문화적 가치의 내면화, 신체에 대한 감시, 신체에 대한 왜곡, 성형 의도현재 우리나라에는 성형수술에 대한 관심이 매우 높아지고 있다. 아시아 9 개국의 10대 여성 청소년을 대상으로 조사한 결과에서 외모 개선을 위해 향후 성형수술을 하겠다는 우리나라 소녀들의 비율은 59%로 9개 국가 가운데 가장 높았게 나타났다(동아일보, 2006. 10. 9.). 또한, 직장인들을 대상으로 한 조사에서도 여성들의 89.8%가 성형수술을, public self-consciousness, internalization of sociocultural value, body surveillance, body distortion, intention of plastic surgery

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