Abstract

The purpose of this study is to verify the mediated effects of perfectionistic self-presentation and maladaptive cognitive emotion regulation strategies in the relationship of rejection sensitivity and SNS(Social Network Service) addiction proneness. For this, online surveys were conducted on 388 female Korean university students in their 20s who are using SNS. The results of this study are as follows. First, there was a significant correlation between rejection sensitivity, perfectionistic self-presentation, maladaptive cognitive emotion regulation strategies, and SNS addiction proneness. Second, maladaptive cognitive emotion regulation strategies had a partial mediating effect on rejection sensitivity and SNS addiction proneness. Lastly, it was discovered that perfectionistic self-presentation and maladaptive cognitive emotion regulation strategies sequentially double-mediated the relationship of rejection sensitivity and SNS addiction proneness. The significance of this study is as follows. First, it is meaningful to reveal the interpersonal factors and effects that affect the SNS addiction proneness among female university students in their 20s, who account for the highest percentage of SNS usage in Korea. Second, it is meaningful to verify the double-mediating effects of perfectionistic self-presentation and maladaptive cognitive emotion regulation strategies in the impact of rejection sensitivity on SNS addiction proneness. Third, based on the mediating effect of the maladaptive cognitive emotion regulation strategies in the relationship between rejection sensitivity and SNS addiction proneness, it seems that it is helpful to reduce the SNS addiction proneness that obtaining an adaptive cognitive emotion regulation strategies that can properly coordinate maladaptive emotion caused by rejection sensitivity and perfectionistic self-presentation by identifying the maladaptive cognitive emotion regulation strategies.