Abstract

To explore the implicit structure of gender-stereotype which was considered having complex and multiple properties, we conducted an experiment using an implicit priming paradigm. Participants were presented gendered names as primes at pre-conscious level(150ms.), and were asked to name adjectives which were differed in their typicalities and preferences of gender properties. The results showed that gender congruent effects(participants' sex - gender label) were found in women participants only, but typicality effects were found toward other sexes and preferences were found toward women all in both sexes. These results were discussed from a point of view of asymmetrical representation of gender stereotype and prescriptive qualities of gender stereotype toward women.