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ISSN : 1229-0718
The purpose of this study was to investigate the effects of security priming and fear of negative evaluation on the process of social rejection leading to the desire to reconnect. A sample of 90 female university students aged 18 to 25 years participated in the experiment. The analysis used a 2 (security priming writing/control) × 2 (fear of negative evaluation: high/low) ANOVA test. Before the experiment, the subjects were tested by an online survey that categorized them as the low or high fear of negative evaluation. The social rejection procedure and security priming writing task were used to manipulate social rejection and felt-security, respectively. The desire to reconnect was measured by a scored task in which the subjects selected their extents of preference for future collaborative tasks. The results found a significant main effect of security priming writing and a significant interaction effect between security priming and the extent of fear of negative evaluation on the desire to reconnect. Based on these results, the paper discusses the effectiveness of security priming for establishing new social ties after social rejection.
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