(1997) 광고태도가 상표태도 형성에 영향을 미치는 과정에 대한 상표 친숙도의 영향,

(2001) 사이트에 대한 몰입과 태도에 따른 인터넷 배너광고 노출효과에 관한 연구,

(2000) 인터넷 이용자들의 동기와 사이트 이용행동,

(1997) 황금시장 인터넷 광고를 잡아라, 도서출판 명경

(1996) 광고인의 라이프 스타일은? ,

(2000) 웹광고 메뉴유형 인지욕구 및 탐색목적이 소비자 정보탐색행동에 미치는 영향,

(1999) 광고에 대한 감정과 광고를 통하여 느낀 감정에 관한 연구,

(1998) 인터넷 배너광고에 있어서 효과적인 광고표현에 관한 연구,

(2000) 광고매체로서의 인터넷 신문 5대 전국일간지를 중심으로한 노출효과에 관한 연구 ,

(2000) 인터넷 광고 효과 모델, 커뮤니케이션북스

(1997) Naked와 Nude 단순화와 미니멀리즘, ^제일커뮤니케이션

(1999) Effect of archetypal embeds on feeling An indirect route to affecting attitudes?,

(1977) The impact of physically attractive models on the advertising evaluations,

(1979) Advances in Consumer Research,

(1982) Psychophysiological and cognitive responses to sex in advertising Advances in Consumer Research,

(1997) Advertising on The web Is there response before click- through? ,

(1977) Sexual stimuli and the recognition of advertisement Journal of Advertising,

(1997) Journal of advertising research,

(1999) Consumer attitude toward nudity in advertising,

(1998) Adding value in the information age:Uses and gratifications of sites on the world wide web,

(1995) Overt sexuality in advertising A discourse analysis of gender responses,

(1994) Sexuality and ethics in advertising Journal of Advertising,

(1996) Marketing in hypermedia computer-mediated environments:Conceptual foundation,

(1998) Insight for advertiser Journal of Advertising,

(1982) The credibility of physically attractive communication Journal of Advertising,

(1990) Journal of Advertising,

(1999) Cognitive impact of banner ad characteristics,

(1997) The once and future web: Scenarios for advertisers.,

(1972) Who responds to sex in advertising,

(2000) Predictors of internet use Journal of Broadcasting & Electronic Media,

(1994) Need for cognition advertisement viewing time and memory for advertising stimuli Advance in consumer research,

(1999) sexual explicitness in advertising continues to increase,

(2000) Defining sexually oriented appeal in advertising:A grounded theory investigation,

(1991) Social comparison and the idealized images of advertising,

(1982) Sex Appeal in advertising Journal of Advertising Research,

(1979) Advances in Consumer Research,

(1990) The effect of sexual and non-sexual advertising appeals and information level of cognitive processing and communication effectiveness Journal of Advertising,

(1987) Journal of Advertising,

(1995) Understanding responses to sex appeal in advertising : An individual difference approach,

(1998) Recall and recognition: A very close relationship. ,

(1991) A feminist view of sex in advertising Advances in Consumer Research,

(1997) Advertising on the web,

(2000) Webpage background and viewer attitudes,

(1999) Does web advertising work? Memory for print vs,

(1982) Experimental results concerning the effect of the female model in television commercial on product and brand recall Developments in Marketing Science,