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The Korean Journal of Woman Psychology

Sociocultural Meaning of Makeup and Beauty of Korean Women's Self-Concept

Abstract

Facing the era of lookism, this study was to analyze the meaning of makeup of women's everyday life from the perspective of qualitiave approach in Korean culture. In addition, we tried to investigate the relationship between the makeup as the instrument of the beauty for women and self-concept. We performed in-depth interveiw with university students (N = 21) and working women (N = 15). We also analyzed the narratives of interviewees. The results showed that interviewees socialized makeup activity through modeling of their mother in early ages. Since then, they thought makeup as the rite of adulthood and internalized the social value of the makeup. They also had a need for social approval as much as a desire for beauty. They treated makeup as instrument of inhancer as well as camouflage for their self-image. Before makeup, they saw themselves as pale as much as natural. However, after makeup, they saw themselves as more beautiful even though they thought makeup as annoying activity. Thus, Korean women constucted their mind of makeup in everyday life and expreienced it self-consciously.

keywords
미, 화장, 자기개념, 마음, 문화최근에 Wall Street Journal 에 실린 기사와 세계적인 생활용품화장품 회사인 U 사의 ‘진짜 미인(campaign for real beauty)’ 마케팅은 요즘 한국 사회에서 열풍같이 불고 있는 아름다움 추구 성향과 한국적 미(美)에 대해 시사하는 바가 크다. 경제 일간지 WSJ 10월 20일자 1면 기사에서는 최근 아시아인들의 ‘한국적 외모’ 성형수술 열기를 소개하면서, 아시아의 한류 붐을 타고, makeup, beauty, self-concept, Maum, culture, makeup, beauty, self-concept, Maum, culture

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The Korean Journal of Woman Psychology