Facing the era of lookism, this study was to analyze the meaning of makeup of women's everyday life from the perspective of qualitiave approach in Korean culture. In addition, we tried to investigate the relationship between the makeup as the instrument of the beauty for women and self-concept. We performed in-depth interveiw with university students (N = 21) and working women (N = 15). We also analyzed the narratives of interviewees. The results showed that interviewees socialized makeup activity through modeling of their mother in early ages. Since then, they thought makeup as the rite of adulthood and internalized the social value of the makeup. They also had a need for social approval as much as a desire for beauty. They treated makeup as instrument of inhancer as well as camouflage for their self-image. Before makeup, they saw themselves as pale as much as natural. However, after makeup, they saw themselves as more beautiful even though they thought makeup as annoying activity. Thus, Korean women constucted their mind of makeup in everyday life and expreienced it self-consciously.
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