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Effect of group categorization, group performance feedback and individual performance feedback on choice of outgroup member
Abstract
Present study examined the effect of success/failure feedback of group and individual on the choice of individual mobility strategy with a factorial design of 3×2×2. In addition, the effect of social categorization was also tested. Salience level of social categorization was manipulated by gender composition of subjects of ingroup and success/failure of ingroup and individual was manipulated by a feedback of performance after novel perceptual test. The experimental results were as follows: First, participants who were informed that their group failed, chose outgroup member as their partner at the next test more than those who were informed that their group succeeded. Also, in the condition of ingroup failure, participants who informed their individual score was successful, chose outgroup member more than those informed their individual score was failure. Furthermore, significant three-way interaction showed that the choice of outgroup member among the participants who succeeded in failed group increased when social categorization was salient. Particularly, female subjects showed stronger response than male. Implication and limitation of present study were discussed.
- keywords
- social categorization, ingroup performance, individual performance, individual mobility., 집단 범주화, 내집단 수행수준, 개인 수행수준, 개인이동전략
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