Abstract

According to eating-related problems, behaviors are increased in young adult women, this study verified the mediation effect between excessive use of image-based SNS and eating disordered habits resulting in objectified body consciousness and appearance-based rejection sensitivity. we surveyed 385 women aged 18 to 29 years. The structure equation model was used to analyze the results, not only is the excessive use of image-based SNS expected to directly effects eating disordered habits, but also through the mediation of objectified body consciousness affects. But, the mediation effect of appearance-based rejection sensitivity was not proved to be significant. In addition, the consequences of sequential dual mediation appears as objectified body consciousness and appearance-based rejection sensitivity. This study clarifies the structural processes that lead to eating disordered habits and it has proven that the influence use of SNS which is new media method. This research implies that awareness of appearance should be improved. The entire society ought to be free from sociocultural pressure about appearance, and understand various values. Therefore, the young adult women will be free from the eyes of others and can become self-confident.