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The Korean Journal of Woman Psychology

Gender Stereotype: Why not disappear?

Abstract

This review study was to explore why the gender stereotype is persistent and how it affects women negatively more than men. The review covers studies of dimensions of gender stereotype, of social structure not symmetrical between men and women, of stereotype activation which takes place pre-consciously or consciously, and of stereotype which works as self-construal and self-fulfilling prophecy.

keywords

The Korean Journal of Woman Psychology