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The Korean Journal of Woman Psychology

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Vol.6 No.3

Gender Stereotype: Why not disappear?

Hyeja Cho (Ewha Womans University)
The Korean Journal of Woman Psychology / The Korean Journal of Woman Psychology, (P)1229-0726;
2001, v.6 no.3, pp.107-125
Cho, H. (2001). Gender Stereotype: Why not disappear?. The Korean Journal of Woman Psychology, 6(3), 107-125.

Abstract

This review study was to explore why the gender stereotype is persistent and how it affects women negatively more than men. The review covers studies of dimensions of gender stereotype, of social structure not symmetrical between men and women, of stereotype activation which takes place pre-consciously or consciously, and of stereotype which works as self-construal and self-fulfilling prophecy.

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