ISSN : 1229-0718
The aim of this study was to verify the moderated mediating effect of interpersonal orientation on the relationship between perfectionistic self-presentation and SNS (Social Networking Service) addiction proneness through social anxiety. A total of 341 Korean undergraduate students aged 18 to 25 years participated in this study via online survey. The mediation effect of social anxiety on the relation between perfectionistic self-presentation and SNS addiction proneness was found only among men. Additionally, interpersonal orientation moderated the mediating effect of social anxiety on the relation between perfectionistic self-presentation and SNS addiction proneness only in a group of men. For women, neither mediation effect nor moderated mediating effect was significant. Based on these results, implications of this study and intervention strategies for undergraduate students’ SNS addiction proneness are discussed.
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