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The Korean Journal of Woman Psychology

Implicit Representation and Automatic Priming for Gender Stereotype

Abstract

Previous studies of gender stereotype suggested that the effects of category-attribute consistency, evaluation consistency, and self-group consistency were generally observed. These effects were based on the consistency principle or congruency principle for explaining the knowledge, belief, and expectation of gender. But recent studies suggest the effects of female superiority, positive superiority, and asymmetric self-group consistency were observed. These results were more complex when add sex variable. These results were discussed within the self-coherence model of gender stereotype.

keywords
Gender Category, Stereotype, Implicit Representation, Automatic Priming, Social Cognition, Gender Category, Stereotype, Implicit Representation, Automatic Priming, Social Cognition, 성별 범주, 고정관념, 암묵적 표상, 자동 점화, 사회 인지사람이 사물을 보는 동안에 가장 먼저 일어나는 심적 과정은 사물의 지각적 범주이다. 이 과정은 사물과 사물의 경계를 찾는 과정이다. 만약 그 경계를 찾지 못하면 사물에 대한 지각은 불가능하다. 이런 과정적 원리는 기억의 표상 수준에도 적용된다. ‘사과’와 ‘참외’가 다른 것은 일차적으로 두 대상이 지니는 지각적 특징이 다르기 때문이다. 지각 표상은 기억 표상으로 전환되며 이 과정에서

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The Korean Journal of Woman Psychology