A Test of Socio-Cognitive Model for Make-Up Maum of Korean Women as Self-Conscious Experience

김양하; 김기범; 차영란

doi:10.18205/kpa.2007.12.2.008

Article Contents

Prev Next

e-Submission

Vol.12 No.2

Citation
Share

A Test of Socio-Cognitive Model for Make-Up Maum of Korean Women as Self-Conscious Experience

The Korean Journal of Woman Psychology / The Korean Journal of Woman Psychology, (P)1229-0726;

2007, v.12 no.2, pp.213-229

https://doi.org/10.18205/kpa.2007.12.2.008

& (2007). A Test of Socio-Cognitive Model for Make-Up Maum of Korean Women as Self-Conscious Experience. The Korean Journal of Woman Psychology, 12(2), 213-229, https://doi.org/10.18205/kpa.2007.12.2.008

copy

Abstract

The purpose of this study was to test the socio-cognitive model of make-up maum of Korean women. In order to build make-up maum model, we approached meaning of make-up, reason for make-up, positive and negative function of make-up by qualitative method. Then we performed content analysis of qualitative data. We also collected quantitative data from Korean university students and adults. A total of 335 respondents was participated in this study. We tested the socio-cognitve model for make-up maum by strutural equation modeling. The results indicated that desire for make-up and make-up belief as a category of maum influenced positively on make-up behavior. However, this model was suitable for only adults sample. In addition, we tested the effect of emotion on make-up maum cosisted of desire and belief. The results showed that felt emotion during make-up related positively to desire and belief repectively. Also, emotion influenced indirectly on make-up behavior.

keywords: make-up, Maum, socio-cognitive model, self-conscious experience, belief, desire, emotion, 문화, 여성, 화장, 마음, 자의식적 경험최근 한 인기 TV 프로그램에서 한국에 거주하는 외국인 여성들이 한국의 여성들에 대한 인상을 ‘남들의 시선을 의식한다’, ‘겉모양에 지중한다’, ‘화장을 많이 한다’ 등으로 말한 적이 있다. 이러한 말속에서는 화장이 겉모습을 중시하는 사회적 풍조와 그러한 사회적 압력에 굴복하는 여성들의 자화상을 보여주는 것이라 할 수 있다. 따라서 화장하는 여성들의 마음은 어떠한지 들여다보고자 한다면, 여성들이 화장을, make-up, Maum, socio-cognitive model, self-conscious experience, belief, desire, emotion

Reference

김기범, 김양하 (2004). 자의식적 정서로서의 부끄러움의 경험 준거 및 심리적 기능분석. 한국심리학회지: 사회 및 성격, 18(3), 29-45.

김기범, 김양하 (2005). 여성의 삶과 자기개념에 있어서 미와 화장의 의미. 한국여성심리학회 동계심포지엄, 72-81.

김기범, 차영란 (2006). 여성의 화장을 통한 미(美)와 자기개념의 사회문화적 의미분석. 한국심리학회지: 여성, 11(1), 107-123.

김희숙 (1996). 20세기 화장의 변천에 관한 연구: 대중스타를 중심으로. 한국미용학회지, 2(1), 27-52.

박은아 (2003). 화장의 심리사회적 의미: 보여주기의 미학. 한국심리학회지: 소비자광고, 4(2), 105-127.

이화순 (2002). 화장의 사회․심리적 효용과 생활양식과의 관계. 한국미용학회지, 8(3), 9-17.

이화순, 황춘섭 (2002). 화장의 사회․심리적 기대효과에 따른 화장이미지와 자의식에 관한 연구. 복식, 52(8), 137-149.

최상진, 김기범 (1999). 한국인 self의 특성: 서구의 self 개념과 대비를 중심으로. 한국심리학회지: 사회 및 성격, 13(2), 279- 295.

Daibo, I. (2002). 화장행동의 사회심리학: 아름다움의 사회성. 한국의류산업학회지, 4(3), 223-228.

10.

Bartsch, K., & Wellman, H. M. (1995). Children talk about the mind. New York: Oxford University Press.

11.

Bentler, P. M. (1990). Comparative fit indexes in structural models. Psychological Bulletin, 107(2), 238-246.

12.

Bentler, P. M., Bonett, D. G. (1980). Significance tests and goodness of fit in the analysis of covariance structures. Psychological Bulletin, 88(3), 588-606.

13.

Bloch, P. H., & Richins, M. L. (1992). You look “mahvelous”: The pursuit of beauty and the marketing concept. Psychology & Marketing, 9(1), 3-15.

14.

Bruner, J. (1990). Acts of meaning. Cambridge, MA：Harvard University Press.

15.

Choi, S. C., & Kim, K. (2003). A conceptual exploration of the Korean self in comparison with the Western self. In K. S. Yang, K. K. Hwang, P. Pedersen, & I. Diabo (Eds.), Progress in Asian social psychology: Conceptual and empirical contributions (pp. 29-42). Westport, CT: Praeger.

16.

Dowd, M. (2005). What's a modern girl to do? New York Times, Oct., 30.

17.

Etcoff, N. (1999). Survival of the prettiest: The science of beauty. New York: Doubleday.

18.

Fabricant, S. M., & Gould, S. J. (1993). Women's makeup careers: An interpretative study of color cosmetic use and face value. Psychology & Marketing, 10(6), 531-548.

19.

Kaplan, D. (1995). Structural equation modeling. Thousand Oaks: Sage.

20.

Kashima, Y., McKintyre, A., & Clifford, P. (1998). The category of the mind: Folk psychology of belief, desire, and intention. Asian Journal of Social Psychology, 1, 289-313.

21.

Lillard, A. (1998). Ethnopsychologies: Cultural variations in theories of mind. Psychological Bulletin, 123(1), 3-32.

22.

Marsh, H. W., Balla, J.. R., & McDonald, R. P. (1988). Goodness-of-fit in confirmatory factor analysis: The effect of sample size. Psychological Bulletin, 103(3), 391-410.

23.

Romanowski, P., & Schueller, R. (2003). Definition and principles of multifunctional cosmetics. In R. Schueller & P. Romanowski (Eds), Multifunctional cosmetics (pp. 1-11). NY: Marcel Dekker, INC.

24.

Thomson, C. J., & Hirschman, E. C. (1995). Understanding the socialized body: A poststructuralist analysis of consumers' self-conceptions, body images, and self-care practices. Journal of Consumer Research, 22(2), 139-153.

25.

Wellman, H. M. (1990). The child's theory of mind. Cambridge, MA: The MIT Press.

바로가기메뉴

Article Contents

Vol.12 No.2

A Test of Socio-Cognitive Model for Make-Up Maum of Korean Women as Self-Conscious Experience

Abstract

Reference

The Korean Journal of Woman Psychology