본 연구는 여자 대학생을 대상으로 양가적 성차별주의를 점화했을 때 자기대상화(신체 감시성, 신체 수치심)와 외모관리 수행의도에 어떠한 영향을 주는지 그리고 자기대상화가 성차별주의 점화와 외모관리 수행의도간의 관계를 매개하는지를 살펴보았다. 이를 위해, 수도권 소재 대학에 재학 중인 여자 대학생 74명을 적대적 성차별주의 조건, 온정적 성차별주의 조건, 통제 조건으로 무선 할당시킨 후, 해당 점화 과제를 실시하였다. 분석 결과, 자기대상화(신체 감시성, 신체 수치심)의 경우, 세 조건에서 유의한 차이가 있는 것으로 나타났는데, 온정적 성차별주의를 점화시킨 집단이 다른 두 집단에 비해 높은 자기대상화를 보이는 것으로 나타났다. 반면, 외모관리 수행의도는 세 조건에서 유의수준에 가까운(marginal) 차이가 있는 것으로 확인되었는데, 온정적 성차별주의를 점화시킨 집단이 적대적 성차별주의를 점화시킨 집단보다 높은 외모관리 수행의도를 보이는 것으로 나타났다. 다음으로, 자기대상화의 매개효과를 살펴본 결과, 자기대상화가 성차별주의 점화와 외모관리 수행의도간의 관계를 매개하는 것으로 나타났다. 이러한 결과를 바탕으로 본 연구의 시사점과 한계점을 논의하였고, 외모불안을 보이는 내담자와 상담시 양가적 성차별주의와 자기대상화 수준을 탐색함으로써 거시적 차원에서 스스로의 문제를 이해하게 도울 수 있는 등의 상담에 대한 시사점을 제시하였다.
In this study, we studied female college students to see how priming to ambivalent sexism effect self-objectification(body surveillance, body shame) and appearance management intention, and to examine whether self-objectification(body surveillance, body shame) mediates between priming to ambivalent sexism and appearance management intention. A total of one hundred and three participants completed a experiment, and randomly assigned to three conditions: hostile sexism condition, benevolent sexism condition, control condition. Due to the missing values, extreme measures and manipulation checks, seventy-four data were used for the analysis. First, body surveillance/body shame showed significant differences in the three conditions and participants in benevolent sexism condition was significantly higher than hostile sexism condition and control condition. Appearance management intention, on the other hand, showed marignally significant differences in the three conditions, and participants in benevolent sexism condition was marginally significantly higher than hostile sexism condition, but control condition didn't show significant differences from the two conditions. Second, body surveillance/body shame mediated between priming to ambivalent sexism and appearance management intention. Based on the results of these studies, the proposals for the implication, limitations and subsequent studies were discussed. Also, the implication of counseling that when counseling client who show anxiety about her appearance, counselor help client exploring the level of ambivalent sexism and self-objectification were discussed.
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