- Log In/Sign Up
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS, ESCI
ISSN : 1738-3110
A Study on VMD for Development of Traditional Markets: Focused on Korean Clothes Shops
Abstract
The traditional market in the nation was forced to decrease greatly users as well as sales because of opening of all of the markets, Internet shopping mall, home shopping and other new types of marketing businesses to lose market functions remarkably. Therefore, the Agency for Traditional Market Administration of Small & Medium Business Administration made efforts to develop traditional market, for instance, modernization of the facilities to improve physical environment, and improvement of each shop by using VMD, and so on. The purpose of the study was to examine efficiency of VMD shops for development of traditional market by the Agency for Traditional Market Administration and effects of VMD upon sales of each shop, and to help establish VMD strategies for customer satisfactions as well as visual environment of traditional market. The author visited five shops at Busan Jin Market, special market of articles for wedding ceremony that joined VMD shop guide of traditional market, and taught VMD on-the-spot and investigated it. Questionnaire of Agency for Traditional Market Administration was used to interview shop owners, shopkeepers and consumers, etc and to examine factors of changes of sales and customers' satisfactions before and after VMD. The purpose of the study was to investigate effects and satisfactions of increase of the sales of VMD shop guide that the government promoted to develop traditional market so far. Therefore, the author investigated VMD presentation, increase of the sales before and after VMD presentation, increase of number of customers, and satisfactions, etc of Korean clothes shops that joined improvement of VMD shop guide of traditional market of the government in 2010. The author investigated effects of the sales, increase of customers and satisfactions, etc by case study and empirical analysis, and she presented user-oriented VMD presentation techniques of traditional market and suggested improvement. After applying VMD, the shops could increase sales more than 20 percent in average, and satisfaction of VMD presentation was more than 88 points or more to be very much high. This study suggested VMD strategies and presentation of traditional market to give consumers affirmative visual images and to develop traditional market.
- keywords
- Traditional market, Visual merchandising, Korean clothes
Reference
Byeon, Myeong-Sik (2000), “Remodeling for Development of Traditional Market", Korea Distribution Association; A symposium of survival strategies of traditional market in the era of e-commerce, 107-134.
Choi, Geuk-Ryeol (2008), “Classification of Shop Attributes of Each Type of Retail Business”, Doctor degree thesis, 10-11.
Choi, Ho-Gyu, Yoon, Jeong-Geun (2008), “Development Ways of Traditional Market depending upon Changes of Distribution Environment, Focused on Daejeon, Studies on Distribution Science, 6(1), 27-36.
Gang, Myeong-Ju & Lim, Chae-Gil (2007), “A Study on Development of Traditional Market at Busan”, Studies on Distribution, 10(3), 80-92.
Kim, Jun-Sik (2003), “A Study on Effectiveness of Redevelopment Project of Traditional Market and Promotional Plans”, Studies on Industrial Economy, 21(2), 341-355.
Kim, Pan-Jin, Kim, Kyeong-Cho, Namkung, Suk & Youn, Myoung-Kil (2009), “A Study on the Customers' Awareness for Modernizing the Facilities of Traditional Market”, Journal of Distribution Science, 7(1), 55-70.
Lim, Hyang-Eon (2008), “A Study on Reformation of Support System for Development of Traditional Market”, Graduate School of Public Administration, Kyonggi University, Master course's thesis. 20-22.
Lee, Rang-Ju (2009), "A Study on VMD of Clothes Shops at Traditional Market", International Association of Societies of Design Research, 22(3). 204-206.
Park, Bong-Du & Roh, Jeong-Gu (2007), “Competitiveness factors of traditional market and political implications”, Studies on Distribution, 12(5), 26-28.
Park, Yeong-Geun & Kim, Pan-Jun (2001), “A Study on Actual Conditions of Traditional Market at Changwon”, A Study on Marketing Science, 7, 1-23.
Sim, Nak-Hun (2000), Visual Merchandising & Display, Seoul: Youngpoong Bookstore, 33-41.
Small & Medium Business Administration(2000), "Analysis on Actual Conditions and Development Plans of Traditional Market", 20-45.
Small & Medium Business Administration(2002), "Handbook of Tational Market Supports", 1-115.
Small & Medium Business Administration(2004), "Special Act on Development of Traditional Market", 50-73.
Small & Medium Business Administration(2006), “Comprehensive Measures of Development of Traditional Market”, 5-13.
Suh, Geun-Ha, Yoon, Sung-Wook & Suh, Chang-Soo (2009), “The Impacts of Entrepreneurial Proclivity and Merchandising Strategy on Conventional Market and Its Policy mplications”, Journal of Distribution Science, 7(3), 71-100
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations