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- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS, ESCI
ISSN : 1738-3110
Vol.7 No.1
Abstract
This article describes a business case of ROSEWeb, a floral distribution service by internet of Newrun System Company. Newrun System is one of the floral distribution IT solution company. The purpose of this case study is to find out which factors of ROSEWeb solution of successful business model and internet distribution strategy that plays an important role as the floral distribution IT service. ROSEWeb has experienced many challenging obstacles while they prepare for this floral distribution IT service. This case study has found that Newrun System Company execute the rapidly transformation of business model to cope with changing situation. Specially, so far, ROSEWeb continuously keep on competitive advantage as floral distribution IT service through building core competence. this study shows that ROSEWeb's case broadly apply reference model to the building business model and formulating floral distribution service strategy and other internet business models. Finally, we intends to discuss about theses questions. the question is "by the existing state of entering Internet portal(Yahoo, Naver, Daum), Can ROSEWeb have sustainable competitive advantage in floral distribution service?", and "what is Newrun System's next business model?". Through the intensive interviews with people involved in the development of ROSEWeb, this article provides important implications to the business community who is preparing for new applications for mobile internet.
Abstract
Sees the market where home appliance and network equipment, the communication service enterprises are new recently the home network market of the most which has an interest in the home network is being activated the newly-built high-class apartment in the center. The company building leads because not being option of the case last customer of newly-built market and must do a business . marketing. So newly-built market the demand grasp which is individual leads sale activation with difficult and that to creates a benefit there is a limit judges and axis market in the object hereafter demand at even the popular house the function to prepare in being magnified is simple and there is a possibility of saying that a more effort is demanded in supply style video phone market opening up where the price is cheap. Saw with like this reason from, analyzes the concept and a market trend of the video phone, grasps distribution channel forms and A/S handling systems and there is the goal finds the video phone sale revitalization plan which is suitable in all market.
Abstract
There is under restructuring of whole distribution market in Mokpo recently. Large-Scale Discount Stores such as E-mart, Lotte Mart, Homeplus and Nonghyup Hanaro Mart entered successfully in the distribution environment in Mokpo. However, the small and medium distributors are falling rapidly, and traditional market is depressed. This status gives some positive effects to make one-stop, good price, good quality and great variety of shopping for saving the time and effort through changing the customers' life-style. This change, however, made the traditional market worse that played as the core channel for trading the local special products and an important role for local economic in retailing market. It is a threatening factor for that traditional market to recover the recession. The decline of traditional market and the bankruptcy of small retailing dealers accelerate the stagnation of local economic and commercial power. Therefore, it need a systematic and synthetical study to solve the negative factors for improving life of the local resident. This paper looked into the concept, issues and development strategy of traditional market that affect local economic development directly. It studied the customers' awareness for traditional market that was recently modernized the facilities in Mokpo. Particularly, based on the research material that was published last academic symposium, it looked about the issues and development strategy that could happen in traditional market not the market of a specific region but all over the country. Therefore, the purpose of this paper is that the central and local government and retailers get a help to make the efficient and useful development strategy through analyzing the effects of customers for modernizing the facilities of traditional market.
Abstract
Recently, highway service becomes a very important service in highways. Highway service is considered as a positive interaction method between highway service companies and customers. From this perspective, this study was to investigate the relationships between influencing factors of highway service and user satisfaction. And, this research was to examine the differences between importance and performance of highway service factors using IPA (Importance-Performance Analysis). The result of this study has categorised the 22 highway service attributes into seven highway service selection factors: food, culture, kindness and health, products, large space, employee and Phone, facility. Using IPA, this study has compared the importance and performance of highway service selection factors, as perceived highway service customers. The empirical findings suggest that strategic framework using IPA gives guidelines that improve effectiveness of highway service.
Abstract
The Purpose of this study is to reveal interactive relation between Product Life Cycle and Market Risk Management. PLC analyzes consumer buying behavior, volatility of price and sales at market place from the viewpoint of Marketing so that company can improve management result. This study is attempt to analyze PLC from a comprehensive and integrating angle by using MRM. In order to find out relationship between two theories, this study is an extraction of the factors that affects the management result commonly on PLC and MRM. Then, this study analyzes the factors of PLC from the viewpoint of MRM. The result shows that the factors of PLC and MRM have relation with in terms of volatility of price, trade risk and market share.