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  • P-ISSN1738-3110
  • E-ISSN2093-7717
  • SCOPUS, ESCI

Vol.17 No.5

AN, Soo-Jin ; SHIN, Choung-Seob ; PARK, Dea-Seob pp.5-17 https://doi.org/https://doi.org/10.15722/jds.17.5.201905.5
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Abstract

Purpose - This study aims to exploratorily analyze relationship among pressure on business failure, social safety net perception, and entrepreneurial intention targeting potential business founders - pre-entrepreneurs and re-entrepreneurs. Research design, data, and methodology - Out of 450 collected surveys, 386 were used for analysis. Among these, 216 were from pre-entrepreneurs and 170 were from re-entrepreneurs. Frequency analysis, reliability and validity analysis, and regression analysis were performed. Results - In analysis of pre-entrepreneur and re-entrepreneur's pressure on business failure and social safety net perception, objective environment perception - a subfactor of social safety net perception - had statistically significant difference between the two potential entrepreneur groups. Conclusions - We categorized potential entrepreneurs into pre-entrepreneurs and re-entrepreneurs. Also, the current study suggests importance of social safety net to vitalize food service business startup by validifying its mediating effect between pressure on business failure and attitude towards restaurant business establishment. This research also established groundwork for future studies on ways to improve entrepreneurial intention or startup business sustainability by deducing social safety net perception difference between pre-entrepreneurs and re-entrepreneurs. This study was able to analyze relationship between those two groups in terms of entrepreneurial intention and startup business sustainability.

MEIYANI, Eliza ; PUTRA, Aditya Halim Perdana Kusuma pp.19-28 https://doi.org/https://doi.org/10.15722/jds.17.5.201905.19
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Purpose - This study aims to analyze the causality relationship between Islamic leadership style on employee engagement through empirical testing and anthropology economics approach. Research design, data, and methodology - The sample of this study 117 respondents who are employees of various levels of management in one of the FCMG industry in South Sulawesi Province, Indonesia. Data collection with surveys. Data analysis through three steps, i.e., Pearson Correlation, The Second order modeling and also regression using SPSS. Results - Islamic leadership style has a positive and significant effect on employee engagement. The Islamic leadership that we developed in this study can be an alternative solution for organizations in today's modern business. Apart from those anthropological elements in the viewpoint of contemporary activity in the example in this study illustrate that to realize employee engagement, the role of organizational atmosphere and leadership, as well as management and team support has a genuine impact on accomplishing the company's goals and sustainability. Conclusions - The Islamic leadership that we developed in this study can be an alternative solution for organizations in today's modern business. The critical elements in embodying employee engagement are mainly in the skills, reliability, and level of trust of a leader in the organization.

KIM, Jong-Hyeon ; PARK, Jin-Woo pp.29-37 https://doi.org/https://doi.org/10.15722/jds.17.5.201905.29
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Purpose - This paper analyzes the effects of the SST characteristics at airports on behavioral intention through technology acceptance and customer satisfaction, and presents a strategic plan for introducing SSTs to airports providing differentiated services. Research design, data, and methodology - We examine the role of airport self-service characteristics and access the influence of the Technology Acceptance Model (TAM) on both customer satisfaction and behavioral intentions towards SSTs. To do this, a survey is conducted with passengers having used self-service technologies(SSTs) at Incheon International Airport. A total of 400 questionnaires are then analyzed using structural equation modeling. Results - According to the results, of the self-service characteristics, customer satisfaction and behavioral intention were affected by optimism through perceived ease of use, perceived usefulness, and perceived enjoyment and by innovativeness and insecurity through perceived ease of use. Conclusions - According to the results of the study, the purpose of using TBSS in the airport is to save time and convenience. Therefore, it is necessary to closely analyze the differences in technology acceptance by age and generation, increase user self-efficacy, increasing satisfaction through effective management of cognitive and emotional waiting time will have a positive impact on behavioral intentions.

FANG, Yuantao ; OH, Han-Mo ; YOON, Ki-Chang ; TENG, Zhuoqi pp.39-50 https://doi.org/https://doi.org/10.15722/jds.17.5.201905.39
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Purpose - The purpose of our study is to provide an understanding of the relationships among consumer attention to social comparison information (ATSCI), consumer ethnocentrism (CET), national identity (NI), and consumer purchase intention to domestic brands (PIDB). Drawing on the social comparison theory (SCT) and social identity theory (SIT), we developed a model that is empirically testable and explains consumer behavior of domestic brands and products. Research design, data, and methodology - The conceptual framework was tested with primary data collected through a survey in China. Structural equation modeling was employed to test hypotheses. Results - The results from empirical analyses indicated that the ATSCI positively influenced CET and NI, and CET and NI affect consumer PIDB. In addition, the mediating effects of CET and NI on the relationship between ATSCI and PIDB were identified. Nonetheless, little direct impact of ATSCI on PIDB was reported. Conclusions - We suggested that international marketers use given information to attract consumer attention and develop appropriate promotions, especially for Chinese young generations that would pay much attention to social comparison information in their purchase decisions. Our study originally connected one socio-psychological antecedent, ATSCI, with CET and NI and estimated the relationships among the three antecedents and their effects on PIDB in order to predict consumer behavior in China.

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Purpose - Nowadays financial technology is crucial for each organization to facilitate business transactions and make them easier. This paper was conducted with the purpose of determining the effect of fintech including services e-payment, bills e-payment, ways of payment and bank accounts with e-government on facilitating e-government services in terms of availability, accessibility, efficiency and responsiveness. Research design, data, and methodology - The problem of this paper is summarized in the lack of studies in this subject. So, a survey was applied on 400 respondents in Egypt to investigate the impact of fintech on facilitating e-government services, in order to determine which fintech item can affect any of facilitating services dimensions. Results - The results revealed that bank accounts with e-government doesn't affect any of facilitating services dimension, while each of the remain items has an effect on some dimensions and does not has effect on others. Conclusions - Data analysis revealed that the most obstacles that face respondents resulted in the weakness of internet networks, lack of efficient employees in e-government portal and lack of system effectiveness. In general, it clears that fintech implementation affect the dimensions of facilitating e-government services, however not all fintech implementation components have the same effect on the dimensions.

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Purpose - In this study, we try to measure the efficiency of the traditional market and university cooperation projects and present the direction of policy improvement for the near future by converging the system, which exerts to secure the competitiveness and revitalize its centered-city, and the recent policies that have new business and social Research Design, Data, and Methodology - In order to improve this situation, this study uses Data Envelopment Analysis (DEA) to evaluate the effectiveness of the policy project and propose its evaluation results. Also, we want to derive the weight calculation for utilizing DEA by using AHP method. Results - This study's results were derived from the input and output variables, so instead of qualitative analysis, the conclusion was drawn out from the quantitative analysis. Through this quantitative analysis method, we had an opportunity to identify the characteristics of each site by each year. Conclusions - It is believed that the reliability of the results can be further improved if the qualitative part can be supplemented its unique characteristics of the model which only considers the simple quantitative aspect. Further studies should be undertaken as these sectors are expected to draw out fruitful research conclusion when these aspects were supplemented additionally, so continuous additional study is essential.

JAN, Ihsan Ullah ; JI, Seonggoo pp.73-83 https://doi.org/https://doi.org/10.15722/jds.17.5.201905.73
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Purpose - The purpose of this research is twofold; first, it attempts to categories customer demands into challenging and hindrance stressors, second, it investigates the effect of customer challenging stressors, hindrance stressors and customer resources on job satisfaction, emotional exhaustion and turnover intention of frontline employees. Research design, data, and methodology - A quantitative research method with an online survey was adopted to test the proposed hypotheses. Sample was collected from 186 frontline employees. And, structural equation model was conducted through AMOS 20.0 to verify the proposed hypotheses. Results - First, customer challenging stressors and customer resources positively affect job satisfaction. Second, customer hindrance stressors negatively affect job satisfaction and positively affect emotional exhaustion. Finally, job satisfaction negatively affects turnover intention whereas emotional exhaustion positively affects turnover intention of frontline employees. Contributions - In term of theoretical contributions, the current study categorized the customer demands into challenging and hindrance stressors and empirically tested the effect of challenging and hindrance stressors on emotional exhaustion, job satisfaction and turnover intention of frontline employees. Managerially, this study provides insights to the firm by highlighting the presence of challenging stressors and customer resources which have positive effect on the attitudes and behaviors of the frontline employees.

PARK, Sunju ; CHUNG, Seungwha (Andy) ; LEE, Seungyong pp.85-94 https://doi.org/https://doi.org/10.15722/jds.17.5.201905.85
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Purpose - The purpose of this study is to analyze the impact of customer's communication on sales performance in the online market. Research design, data, and methodology - This study uses linear regression analysis to examine the effects of product review characteristics which are the result of customer's communication, on sales performance by using product reviews of online marketplace Amazon. Result - The increase in the number of product reviews positively affected sales performance. An increase in extreme opinions in the product review has a positive effect on sales performance. The product review length has a negative effect on sales performance. Conclusions - This study has shown the online marketplace customers' communication can influence sales performance using product review big data. This study contributed to the theoretical completeness by analyzing all the products of the book category in Amazon online market. This research will complement the theories regard to the customer behavior affecting sales performance. We expect the empirical analysis result will provide empirical help to sellers, online marketplace operators, and customers. In particular, the number of letters in the product may negatively affect sales performance, so sellers need to consider this effect carefully when exposing product reviews.

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Purpose - The purpose of the research is to identify the demographic characteristics of the customers with high private label purchase intention. According to the previous research demographics such as gender, age, income, and residence type affect private label purchase intention indirectly through psychographics rather than directly. For instance, higher income group is time pressured, price-insensitive, quality-sensitive, less likely to enjoy shopping utilitarian products, and less likely to be variety-seeking. The main contribution of this research is to verify the results found in the previous empirical foreign research using scanner data and to investigate the differences of the characteristics of private label users between Korea and the foreign countries. Research design, data, and methodology - In order to empirically test the proposed hypotheses, scanner data of a Korean major super center was analyzed. Results - Empirical results show that private labels are more favored by old people over 50s, dwellers in individual house, lower income group, and frequent store visitors. Age of 30s, dwellers in the apartment of 30 pyung, higher income group, and consumers who purchased a large amount are less likely to purchase private labels. Gender turned out not to affect private label purchase. It should be noted that there is a significant multicollinearity among independent variables. Conclusions - The research findings provide managerial implication for retailers' private label strategy. In general, retailers heavily send private label coupons to the customers with high purchase volume. According to the research, however, store visit frequency is much more positively associated with private label purchase than purchase amount. The study has some limitations. The samples are only consumers with private label purchase experience. The data were drawn from one store and only 8 commodity products were used for the analysis. Also, if more demographics were available, a more complete description on the private brand users' profile could have been derived. We propose the following future research. Research using the data including consumers without private label experience, research investigating direction of causality between private label loyalty and store loyalty, and research using hedonic private label products such as TV and PC could be promising.

LEE, Eunsung ; CHOI, Choongik pp.103-111 https://doi.org/https://doi.org/10.15722/jds.17.5.201905.103
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Purpose - This paper aims to examine a spirituality's impact on the posttraumatic interpersonal relationships of family violence with a structural equation model(SEM). This article starts with the research idea that family violence experience bring about negative emotion in terms of interpersonal relationship leading to the distribution of negative affect in social relationship. The research question of this study pinpoints on how family violence experience affects interpersonal relationship problems and how spirituality affects interpersonal relations problems. Based on the idea, we attempts to deal with spirituality's impact as a driving factor of transforming the distribution of negative affect. Research design, data, and methodology - The structural equation modelling(SEM) is employed as a analysis method of this study. SEM provides a chiefly cross-sectional statistical modelling method, and moreover it allows multiple variables to be associated with a latent variable in this analysis. 300 samples from Seoul, Gyeonggy and Gangwon are selected in the survey. We chose available 271 among them. Results - The results verify that trauma have placed an negative impact on personal relations. The study results also shows that the more serious get the degree of family violence trauma, the worse become interpersonal relationship problems. What is more interesting is that the degree of trauma's impact on interpersonal relation problems in male is higher than that of trauma's impact in female. It is mainly attributed to the fact that women are superior to men in terms of empathy ability and interpersonal relationship orientation. It can be noted that the well-managed spirituality will be able to make a great contribution towards reducing the degree of trauma caused by interpersonal relationships. Conclusions - The study results demonstrates that family violence have negative impacts on spirituality, while spirituality have an positive impacts on reduction the problems of interpersonal relationship. It has been found out that family violence trauma may cause negative affectivity in personal relations, which can distribute negative impacts regarding interpersonal relationship in society. This study also supports that spirituality will be able to function well as a helper, which may reduce the distribution of negative affect in society.

The Journal of Distribution Science