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- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS, ESCI
ISSN : 1738-3110
Vol.21 No.11
Abstract
Purpose: This research aims to study the selection attributes influencing the purchasing decisions of the MZ generation in online luxury stores and explores the moderating effects of consumer value. The research aims to validate the impact of reasonable pricing, brand reliability, product variety, comprehensive product information, and user-friendly interfaces on customers' decision to purchase products from online luxury stores. Research design, data and methodology: A survey was conducted with 101 participants, and data analysis included exploratory and confirmatory factor analysis, as well as covariance structure model analysis. Results: The findings reveal that brand trust, product variety, and information sufficiency significantly influence brand affect, which in turn influences purchase intention. Additionally, the study identifies that consumers prioritizing hedonic value are more influenced by brand trust and information, while those prioritizing utilitarian value are more responsive to factors like reasonable price, product variety, and ease of use. Conclusions: The study provides insights into the preferences and behaviors of the MZ generation, highlighting their digital proficiency, mobile-centric lifestyle, desire for product variety, price-consciousness, social media influence, and the availability of personalized shopping experiences as factors contributing to their preference for online luxury stores. These findings contribute to understanding consumer behavior and decision-making processes in the context of online luxury shopping.
Abstract
Purpose: To find out distribution of financial attitude, financial behavior, financial knowledge and financial literacy on the investment decision behavior of young investors. Research design, data and methodology: The population in this study are young investors aged 18-25 years. The population in this study were all young investors aged 18-25 years. The sample size was 110 people which was determined using the minimum sample method. The analytical tool used in this research is multiple linear regression analysis. Results: Distribution of financial attitude, financial behavior, financial knowledge and financial literacy have a positive and significant effect both simultaneously and partially on the investment decision behavior of young investors. Conclusions: Young investors with a positive attitude tend to take higher investment risks and are more motivated for long-term investments. Good financial behavior, such as budget management and savings, contributes to smart investment decisions. Good financial knowledge and literacy helps young investors recognize potential investment opportunities and mitigate risks.
Abstract
Purpose: The study is focused on understanding consumer behaviour related to credit card use in retail payment or identifying factors that influence risk perception. Research design, data and methodology: Based on data collecting from structured self-administered questionnaires of 247 Vietnamese bank account payers, this study uses the Cronbach alpha analysis, the factor analyses, the structural equation modeling to assess the research’s measurement model and structural model with the presence of knowledge, propensity to trust, self-efficacy, risk perception, intended use and their complex, intertwined relationships. Results: The results reveal that customer’s perceived risk, which is affected by their self-efficacy and propensity to trust, negatively impact on their intended use of credit cards in retail payment. However, there is no evidence of the significant influence of consumer knowledge on how they assess potential losses of credit card. Conclusions: These findings provide a better understanding of consumer risk perception, its antecedents and consequence in a direction of credit card adoption. Bank managers or marketers should focus on increasing the information about credit cards and issues related to credit card use in retail payment, promoting mechanisms to encourage customers to participate in the credit card experience.
Abstract
Purpose: The purpose of this study is twofold: to examine the impact of procurement goals (i.e., health concern, price, and sensory appeal goals) on consumers’ attitudes towards functional foods, and to investigate the effect of extrinsic motivation, subjective norm, and perceived behavioural control on consumers’ intentions to purchase functional foods. Research design, data, and methodology: Data gathered among 400 Malaysian consumers was analysed using the partial least squares-structural equation modelling (PLS-SEM). Results: The result reveals that the procurement goal of price is the strongest predictor of consumers’ attitudes towards functional food, followed by the health concern goal and the sensory appeal goal as purchasing functional foods is affordable. Further tests confirmed that subjective norm is the predominant predictor of consumers' intention to purchase functional foods, trailed by perceived behavioural control. People who matter to the customer will support and endorse their decision to buy functional foods over others. Conclusion: Food manufacturers and marketers should emphasise the important aspects of procurement goals such as health concern, sensory appeal, and price, and the extrinsic motivation of the consumers in their segmenting, targeting, and positioning strategies to boost consumers’ positive attitude towards functional foods that aid in curing non-communicable diseases caused by malnutrition.
Abstract
Purpose: The Covid-19 outbreak has severely impacted the hotel industry. Especially in the new normal period, hotel management is attempting to overcome hardship and improve their hotels' performance using various strategies. There are few studies on increasing post-covid-19 hotel performance through market orientation, market strategy, and service innovation. This study intends to evaluate the impact of market orientation, market strategy, and service innovation on hotel performance post-covid-19. This study has significant ramifications for hotel managers seeking post-covid-19 measures to enhance hotel performance. Research design, data and methodology: This research includes 163 managers of 3, 4, and 5-star hotels. SEM-PLS is used to investigate the direct and indirect relationships between variables. Results: The study findings reveal that market orientation and service innovation have a direct impact on hotel performance. In contrast, the market strategy has no direct effect on hotel performance. Also, service innovation did not significantly mediate the relationship between market orientation and service innovation and hotel performance. Also, service innovation is proven not to mediate significantly on the effect of market strategy on hotel performance. Conclusions: Hotel performance is directly influenced by market orientation and service innovation. Also, service innovation mediates the impact of market orientation on hotel performance.
Abstract
Purpose: This study aims to assess the efficiency in performance of 22 ports listed in Vietnamese stock market. Research design, data, and methodology: A hybrid method of AHP and Malmquist DEA was applied to handle the problem of efficiency measurement. The AHP method was employed to define the efficiency evaluation criteria whilst the Malmquist DEA was utilized to measure the performance efficiency. Results: The results showed that five input and output metrics including capital, operation expenses, labour, revenue, and cargo throughputs are important for port efficiency. In addition, it was also found that technology and management skills have great impact on the total productivity of ports. Conclusions: Comprehensive evaluation of port system in Vietnam may result in plenty of benefits to individual ports and the port authorities as well as in the course of port performance efficiency improvement. However, the study findings are only in compliance with the case of Vietnam. Thus, future research may be reached out to other regions or countries. The next limitation involves the small number of ports engaging in the empirical study from 2015 to 2021.
Abstract
Purpose: Coupang's profitability ratio has historically been low. However, both Coupang's sales and profitability started to improve in 2022. This paper aims to discuss Coupang’s strategy for turning itself into a profitable business. Research design, data and methodology: Coupang is the company with the largest sales among the various domestic early-morning delivery companies and the only company with a surplus. It's shift into profitability will definitely have a big ripple effect on the early-morning delivery industry as a whole. Therefore, this report aims to investigate and divide Coupang's main business models and characteristics into two categories: logistics and delivery, identify the driving force behind the firm's turnaround, and predict its future based on theoretical models. Results: Coupang maximizes economies of scale and enables continuous growth by making large-scale investments in logistics. It is ensuring more efficient delivery and reducing transportation costs by utilizing vendor flex, and it is expanding its product line while earning additional income through the CFS(Coupang Fulfillment Services) system. Conclusions: Coupang's future outlook appears to be good, as it is the company that can most reliably procure fresh products in the long run thanks to its huge logistics center infrastructure
Abstract
Purpose: The current study investigates the variables influencing FoMO (Fear of Missing Out) and how FoMO affects flow experience and impulse purchases among Vietnamese Generation Z on TikTok, a short-form video social-commerce platform. Research design, data, and methodology: After developing operation definitions and measurement scales of each construct based on prior study, the research evaluated the direct and indirect effects among research variables by performing Structural Equation Modeling analysis on the program IBM SPSS AMOS 20 using data of 298 respondents obtained from an online survey by convenience sampling method. Results: Findings show that the three factors - covert narcissism, social comparison and scarcity - positively affect FoMO. Flow experience significantly influences impulse purchase, whereas FoMO does not directly predict impulse purchase. However, FoMO does positively affect impulse purchase under the mediating effect of flow experience. Conclusions: By highlighting factors affecting FoMO and clarifying the relationship between FoMO, flow experience, and impulse purchase, this research provides helpful insights into the theoretical underpinnings of FoMO and offers marketers practical suggestions to carry out successful marketing campaigns on video social-commerce platforms.
Abstract
Purpose: Ownership of insurance policy among Malaysians is growing, especially since the Covid-19 pandemic at the end of 2019. The aim of this study is to examine the effects of economic and non-economic factors that may contribute to incidence of failures in medical and health insurance claims. Research design, data and methodology: This study used primary data with samples collected in an online survey involving 210 respondents, in Perak State. By adopting the Howards-Sheth consumer behavior theory, the multiple binary logistic regressions were used. Results: The study established that income, saving and prior experience is the significant factors effecting the incidence of claim failures in at least 95 percent cases. This is supported by the Howards-Sheth consumer behavior theory. When the odds ratio value of income is at 47.84 percent, insurance claim will have less probability of success. At a certain income level, the probability of failure in insurance claim will be lower. Conclusions: The study confirms that an increase in income will increase the probability success rate in insurance claim. Yet, rising income, the probability of the insurance policyholder to fail in insurance premium payment will be reduced. In conclusion, an increase in income of the policyholder is expected to reduce the probability of failure in insurance claims.
Abstract
Purpose: Along with the dynamics of work and family life, the purpose of this study is to determine whether work-life balance plays a more mediating or moderating role. Research design, data, and methodology: This quantitative study employs PLS-SEM modeling with a questionnaire. Purposive sampling is used, and 106 samples are employed. Employees who have worked in the distribution center area for at least a year determine the sample criteria. Furthermore, the employees identified in this study are already married. Results: According to the findings of this study, when associated with the physical work environment and job satisfaction, work-life balance acts as a mediator. Surprisingly, work-life balance has no effect on employee performance when it comes to the physical work environment. This study also shows that work-life balance has no moderating effect. Conclusions: Work-life balance in this case will be determined by what happens at work and the outcomes of the work done. The sample criteria in this study are limited to employees who are already married, with no restriction on the number of children or family dependents. This can help to better understand the work-life balance of dependents in a number of families.
Abstract
Purpose: Management accounting knowledge has been researched and disseminated through various channels, particularly academic journals. This paper examines the journals that publish research on management accounting. Research design, data, and methodology: The bibliometric method was applied using Scopus citation data. The limits of management accounting are quantitatively investigated by analysing 1,554 articles from 2016 to 2022 from each database. Results: The findings indicate a rapid increase in management accounting publications in recent years, with the highest number of articles published in 2021. The articles appeared in various scholarly journals, including those devoted to psychology, agriculture and biological sciences, and computer science. Keyword analysis reveals that management accounting is the most commonly used term in the field. In addition, the findings indicate that most scholarly authors are from Germany, the United Kingdom, and the United States. Conclusion: This paper contributes to the current body of knowledge in management accounting research by providing an overview of the mapping of management accounting research in the world of research publications and potential future management accounting research from the lens of costs, expenses and competitive prices, which can benefit marketing and distribution efforts.