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  • P-ISSN1738-3110
  • E-ISSN2093-7717
  • SCOPUS, ESCI

Vol.22 No.9

Idrawahyuni(Muhammadiyah Universitㅛ) ; Gagaring PAGALUNG(Hasanuddin University) ; Darwis SAID(Hasanuddin University) ; Grace T. PONTOH(Hasanuddin University) pp.1-12 https://doi.org/10.15722/jds.22.09.202409.1
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Abstract

Purpose: The purpose of the research is to find out and analyze the direct influence of forensic audits and auditor integrity on Fraud Detection and indirect effects through big data technology and whistleblowing systems in Indonesian BPK. The research method used is a survey research method. Surveys are primary data collection methods by asking 254 individual respondents. The unit of analysis is an individual, namely the BPK RI auditors. Results of this study found a forensic audit has a positive and significant effect on fraud detection, Auditor Integrity has a positive and significant effect on Fraud Detection; and forensic Audit has a positive and significant effect on big data technology, A forensic Audit has a positive and significant effect on the whistleblowing system, Integrity auditor has a positive and significant effect on big data technology, The whistleblowing system has a positive and significant effect on fraud detection, Big data technology has a positive and significant effect on fraud detection, The whistleblowing system has a positive and significant effect on fraud detection. Similar to how we used cross-sectional data, future research is urged to use an interview-based qualitative approach to avoid typical technique bias.

Vu Hiep HOANG(National Economics University) ; Quoc Dung NGO(National Economics University) ; Anh Kiet MAI(VinSchool The Harmony) ; Huynh Mai LE(National Economics University) pp.13-25 https://doi.org/10.15722/jds.22.09.202409.13
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Purpose: This study explores the complex interplay between service quality, customer engagement, and loyalty in the e-commerce sector, examining the moderating effect of technological adoption on these crucial relationships. Research design, data and methodology: Employing a robust multi-method approach, the research analyzes data from 481 e-commerce users, leveraging the complementary strengths of partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA). A comprehensive multi-group analysis is conducted to uncover differences between experienced and non-experienced users. Results: PLS-SEM reveals that service quality significantly influences customer engagement, which in turn drives loyalty. Technological adoption positively moderates the service quality-engagement relationship. The multi-group analysis uncovers notable differences between user segments. fsQCA identifies two distinct configurational paths consistently leading to high customer loyalty: high customer engagement and high service quality. Conclusions: This study's innovative integration of PLS-SEM and fsQCA contributes to a deeper understanding of the intricate dynamics driving e-commerce success. Findings provide actionable insights for e-commerce businesses to enhance service quality, foster engagement, and cultivate loyalty. This research lays the groundwork for further exploration of these critical relationships in different contexts, offering a nuanced perspective on the complex interplay of factors shaping customer behavior in the digital marketplace.

Ngoc-Hong DUONG(University of Economics Ho Chi Minh City (UEH)) pp.27-38 https://doi.org/10.15722/jds.22.09.202409.27
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Purpose: Sustainable economic growth is a top priority for any country, and inflation is crucial in determining future economic circumstances. Few research exists regarding the impacts of risk management practices on performance outcomes in the supply chain with the mediating role of inflation rate. Hence, this study investigates the important role of risk management practices in the context of high inflation rate. Research design, data and methodology: The PLS-SEM model is applied to identify the effects of risk management practices on operational performance and supply chain performance. The author distributed online and offline surveys to administrators at various businesses. After applying the filtration criteria, 309 responses were retained for further data analysis. Results: This research demonstrates that risk management practice is critical and adds to supply chain performance success. Managers should enhance all risk management procedures to regulate and manage hazards in the supply chain. This allows managers to anticipate and identify potential threats with ease, particularly in high inflation rate situation. Conclusions: The outcomes of this study demonstrate how fully implemented risk management practices can improve operational performance and supply chain performance, as well as control the impact of inflation rate.

Soyeon PARK(Hanseo University) pp.39-48 https://doi.org/10.15722/jds.22.09.202409.39
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Purpose: The purpose of this study is to collect and analyze a large amount of data from online ticket distribution platforms that offer multiple airlines and different routes so that they can improve their ticket distribution marketing strategies and provide services that are more suitable for consumer's needs. The results of this study will help airlines improve the quality of their online platform services to provide more benefits and convenience by providing access to multiple airlines and routes around the world on one platform. Research design, data and methodology: For the study, 200 people completed the survey between May 1 and June 15, 2024, of which 191 copies were used in the study. Results: The hypothesis testing results of this study showed that among the components of the recommendation algorithm, decision comport, novelty, and evoked interest recurrence had a positive effect on perceived recommendation quality, but curiosity did not have a positive effect on recommendation quality. The perceived recommendation quality of the online platform positively influenced recommendation satisfaction, and the higher the perceived recommendation quality, the higher the intention to continue the relationship. Finally, higher recommendation satisfaction was associated with higher relationship continuation intention. Conclusion: it's important to continue researching online ticketing platforms. Online platforms will also need to be systems that use technology and data analytics to provide a better user experience and more benefits.

Jeong-Hwan LEE ; Se-Jun LEE ; Sam-Ho SON pp.49-63 https://doi.org/10.15722/jds.22.09.202409.49
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Purpose: This study examines how psychological heuristics influence stock price dynamics in Korea's distribution industry after significant price shocks. Research Design, Data, and Methodology: The study analyzes daily stock price movements exceeding 10% for Korean distribution companies from 1993 to 2022. It establishes anchoring heuristic reference points, including the 52-week high and low, and segments the sample based on company size and volatility. Results: We analyzed a sample previously studied by Lee et al. (2023). Our findings indicate that when a stock experiences a positive (negative) price shock near its 52-week high (or lowest price), investors in large (small) companies exhibit an optimism (pessimism) bias. This leads to overreactions and subsequent stock price reversals after the event date. Conversely, when a stock encounters a negative (positive) price shock near its 52-week high (or lowest price), investorstend to underreact due to anchoring heuristics. Thisresultsin a drift effect on the stock price after the event day. Notably, investor behavior around 52-week highs or lows directly impacts their heuristic behavior related to those price points. Conclusions: This paper uniquely examines behavioral biases among distribution-related stock investors in Korea, shedding light on stock price reversal and drift effects.

Young-Kyou HA(Chung-Ang University,) ; Changjoon LEE(University of Ulsan) pp.65-72 https://doi.org/10.15722/jds.22.09.202409.65
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Purpose: This study aims to empirically analyze the influence of supply chain agility and flexibility on supply chain robustness and logistics performance, addressing a research gap in the context of dynamic business environments. Research design, data and methodology: The study examines causal relationships between supply chain agility, flexibility, robustness, and logistics performance among businesses in South Korea. Data were collected through a survey of 300 workers in supply chain-related departments. A structural equation model was employed for hypothesis testing. Results: The empirical analysis shows that supply chain agility and flexibility positively and significantly influence supply chain robustness, which in turn has a significant positive impact on logistics performance. Conclusions: This study contributes by providing empirical evidence on the importance of supply chain agility, flexibility, and robustness in enhancing logistics performance. The findings suggest prioritizing the development of these capabilities for competitive advantage. Further research on the interrelationships between various supply chain capabilities and their impact on performance outcomes is highlighted.

Mikyoung KIM(Land & Housing Research Institute) ; MOON Jaeseung(Daejeon University) ; Suyeong KIM(Daejeon University) pp.73-84 https://doi.org/10.15722/jds.22.09.202409.73
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Purpose: This study aims to comprehensively analyze what small business owners experience in relation to stressors, consequences, coping methods, and situational factors. Research design, data and methodology: In this study, qualitative research methodology was used to conduct in-depth interviews with 15 small business owners who started franchise convenience stores, and classify stressors and consequences, coping methods, and situational factors based on the transactional theory of stress. Results: The results of this study are as follows. First, stressors were classified into challenge stressor and hindrance stressor. Second, stress coping methods were classified into problem-focused and emotion-focused coping methods. Among them, SBOs mainly used problem-focused coping methods. Third, consequences were classified into physiological, emotional, and behavioral tension. Lastly, the moderating factors in the process of stress coping were resilience, social support, and positive traits. Conclusion: Theoretically, the stressors and coping methods that small business owners experience during the start-up process were confirmed from an integrated theoretical perspective. Practically, building trust relationships with SBOs and providing realistic job introductions are required at the head office level, and on the individual side, efforts are required to strike an appropriate balance between behavioral and emotional stress coping and to form a consensus with family members.

Tae Joon PARK(Yonsei University) ; Myoung-Ju PARK(Kyung Hee University) ; Yerim CHUNG(Yonsei University) pp.85-95 https://doi.org/10.15722/jds.22.09.202409.85
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Purpose: Online food delivery platforms face challenges to operational efficiency due to increasing demand, a shortage of drivers, and the constraint of a one-order-at-a-time delivery policy. It is imperative to find solutions to address the inefficiencies in the food delivery industry. Bundling multiple orders can help resolve these issues, but it requires complex computations due to the exponential increase in possible order combinations. Research design, data and methodology: This study proposes three bundle delivery systems—static, dynamic, and hybrid—utilizing a machine learning-based classification model to reduce the number of order combinations for efficient bundle computation. The proposed systems are analyzed through simulations using market data from South Korea's online food delivery platforms. Results: Our findings indicate that implementing bundle systems extends service coverage to more customers, increases average driver earnings, and maintains lead times comparable to standalone deliveries. Additionally, the platform experiences higher service completion rates and increased profitability. Conclusions: This suggests that bundle systems are cost-effective and beneficial for all stakeholders in online food delivery platforms, effectively addressing the inefficiencies in the industry.

Sungjoon YOON(Kyonggi University) ; Heeyeon KIM(Kyonggi University) pp.97-106 https://doi.org/10.15722/jds.22.09.202409.97
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Purpose: In view of increased social awareness of today’s consumers, it is very important to understand how retail customers perceive their sense of social responsibility. This study aims to explore the decision processes of university students that affect the patronage of social enterprises in retail sector. Research design, data and methodology: This study proposes and tests whether and how social network traits, firm’s image, and perceived trustworthiness serve as predictors of value co-creation behavior specific to two different industries (social enterprises and regular firms) operating in retail sector of South Korea. This study incorporated theoretical premise of value co-creation to verify the structural relationships among the predictors of value co-creation. Results: The result demonstrates that social network and firm’s image both significantly influence consumers’ value co-creation behavior. The study further found that the firm’s image is overall more effective for eliciting consumers’ value co-creation behavior than social network traits. Conclusions: As the result of comparing the industry type (social enterprises vs. regular firms), the study confirmed a meaningful difference such that consumers indicated greater impact of firm’s image on value co-creation for social enterprises than for regular firms. The findings are expected to provide useful industrial insights for the management of social enterprises.

Hyeyoon PARK(Hanseo University) pp.107-117 https://doi.org/10.15722/jds.22.09.202409.107
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Purpose: This research aims to contribute to the search for strategies on innovation in chatbot services in airline distribution industry. Personal and systemic characteristics of chatbot were derived together. The extended technology acceptance model theory was applied. The effects of perceived ease of use, usefulness, and intention to use chatbot from the user's perspective were empirically analyzed. Research design, data and methodology: Through an online survey, 309 people who have experience using chatbot services in airline distribution industry responded. AMOS 18.0 was used to analyze the data. Results: The hypothesis that personal characteristics will positively influence perceived ease and perceived usefulness was tested. Self-efficacy and user’s innovativeness were shown have a significant effect on both perceived ease and perceived usefulness. System characteristics present a positive effect on perceived ease and perceived usefulness was tested. Consistency and familiarity were found to affect perceived ease and perceived usefulness. Perceived ease of use and perceived usefulness show a positive effect on intention to continue using chatbot service. Conclusions: When building an airline chatbot service in airline distribution industry, it is necessary to consider systematic characteristics, ease of use, and usability. It provided practical implications in that it have a significant impact on users' intention to use.

Hyun Chul MAENG(Seoul National University) pp.119-128 https://doi.org/10.15722/jds.22.09.202409.119
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Purpose: his study examines the effect of message valence on consumer perceptions of sales messages and salesperson evaluations in retail contexts. In contrast to previous studies on the negativity effect, it examines the positivity effect, which implies that the effect of positive information may outweigh that of negative information in certain situations. In addition, the current research examines how the content of the sales message influences consumers' perceptions of salespeople. Research design and methodology: The study presents an analytical model in which a potentially altruistic salesperson transmits quality information as a form of cheap talk. Several predictions were derived from the model and then empirically tested in two experiments. Results: When the sales message is about relatively less expensive products, positive information can be more credible and diagnostic than negative information. In addition, positive sales messages about the less expensive products signal the salesperson's benevolence. Conclusion: This paper is one of the few studies to predict and empirically test the positivity effect. It also contributes to the literature on trust in salespeople by showing that message valence influences buyers' perceptions of salespeople.

Yunita SWASTI(Bina Nusantara University) ; Ricardo INDRA(Bina Nusantara University) ; Nadia Kris SIGIT(Bina Nusantara University) ; Muhammad ILHAM(Bina Nusantara University) ; La MANI(Bina Nusantara University) ; Muhammad ARAS(Bina Nusantara University) pp.129-139 https://doi.org/10.15722/jds.22.09.202409.129
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Abstract Purpose: This research aims to examine the impact of social media marketing on buy decisions in Indonesia’s B2B market, considering the mediating roles of brand image, perceived quality, and perceived value in relation to interactive flat panel display technology. To better understand technology adoption and distribution, we utilize the innovation diffusion theory. Research Design, Data and Methodology: The Decision-Making Unit of each organization that buy interactive flat panel display technology conducted an empirical survey of 82 participants. The quantitative research design analyzed the data utilizing the PLS-SEM model. outcome: This research reveals that social media marketing significantly impacted perceived quality, brand image, perceived value, and buy decisions. The research also found that perceived quality does not significantly impact buy decisions, but perceived value and brand image significantly impacted buy decisions. This research contributes to understanding the key factors influencing buy decisions in Indonesia’s B2B market. Conclusion: This research concludes that B2B consumers in Indonesia are less concerned about product quality but prioritize the value they receive when purchasing interactive display technology. Social media marketing could impacted the distribution of interactive display technology in Indonesia’s B2B market by affecting the DMU's purchasing decisions. Brands should leverage social media marketing to positively impact their success.

The Journal of Distribution Science