바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

A Study on Activating a Producing Organization by Analyzing the Difference

The Journal of Distribution Science / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2014, v.12 no.12, pp.65-73
https://doi.org/https://doi.org/10.15722/jds.12.12.201412.65
Kim, Chang-Hwan
Park, Joo-Sub
  • Downloaded
  • Viewed

Abstract

Purpose - Distribution of agricultural products is collapsing due to recent changes in the environment balance between retailers and producers. Further, the increase in the imports of agricultural products due to free trade has caused revenue problems for producers. Agricultural producers are faced with increasing difficulties, and the organized producing center's importance is growing each day. Korean organized producing centers' policies have been conducted since 2000, and have thus been sustained for more than 10 years. Organizing a producing center's business is focused on agricultural cooperative and farming association corporation this has already have been carried out. In addition, it has achieved significant results through these organizations, but it still has many problems. Research design, data, and methodology - Organized producing centers were classified for each type. The survey covered 90 organizations, based on factor analysis, analysis of balance, and logistic regression analysis. The results of the conducted factor analysis are as follows. Production, marketing, human resources management, organizational skills, post management, safety, and scale were classified as the seven kinds of factors. These are the factors that affect the organized producing centers through the variance analysis and logistic regression analysis. The purpose of such research and analysis is to suggest the direction for the future organized producing centers' policies. Result - Results of the analysis of the variance are listed below. Items by type, production, marketing, human resource management, and organizational skills are shown to depict differences between the factors. Organization form results show that production and marketing showed a difference between the factors. The size of the organization, production, and marketing showed the difference between the factors. The factors affect organized producing centers differently depending on the type shown, as seen from the results. In contrast, the logistic regression results of the analysis are as follows. Considering the results by the type of item, and the horticulture type of marketing, human resource management has a (+) influence. Grain type and production showed a (+) influence. New types of income affecting organizational skills have a (+) influence. Considering the results for each type of organization, the agricultural cooperative type of marketing and human resource management have (+) influence. Farming association corporation type of production has a (+) influence. As a result, the size of the organization is as follows. Large organizations are production, expressed in marketing with a (+) impact. Medium-size organizations are expressed with their size factor having a (+) impact. Small organizations are expressed with a safety factor having a (+) impact. Conclusions - The types of factors display different effects. One factor is that the type of a (+) represents the influence of other factors (-) as per factor symptomatology. Therefore, the type of measures to organize a strategy to maximize the benefits of your organization should be pursued. In addition, based on the support for small organizations, improving the quality of the producer organization should be considered.

keywords
Producing Organization, Food Marketing, Scale, Materialize

Reference

1.

Hong, Sung-Hyun (2011). A Study no the STP analysis for native food restaurant. Seoul, Korea: Thesis for Doctorate in Kunkuk University.

2.

Hwang, Kyu-Suk (2009). A present Market Confrontation Situation and Development Schemes of Place of Orgin’s Marketing Groups. Daejeon, Korea: Thesis for Doctorate in Chungnam University.

3.

Hwang, Ui-Sik, Choi, Byung-Ok, Kim, Ta-Ei, & Lee, Ki-Hyun (2012). A Study on Strengthening the Role of Agrifood Corporations and Policy Strategies for vitalizingAgricultural Marketing in Producing District. Seoul, Korea: KREI.

4.

Kim, Chang-Hwan, & Park, Jeong-Woon (2013). A Study on Producing Organization through Analysis on the Characteristics of Best Practices. Korea Journal of Food Marketing. 30(4), 67-87.

5.

Kim, Chang-Hwan, & Wi, Tae-Seok (2014). A Study on the factor analysis for Producing Organization. Proceedings of the summer Conference of KFMA(pp. 457-482). Jeonju, Korea: KFMA.

6.

Kim, Hee-Dong, Park, Jeong-Woon, Lee, Seog-Won, & Yang, Sung-Bum (2012). The Estimation of Willingness to Pay and Participate on the Green-care in Agriculture. Journal of Hotel & Resort . 11(3), 245-262

7.

Kuk, Seung-Yong, & Choi, Byung-Ok (2008). A Study on Sucess Factors of Farmer prime s Marketing Organizations. Seoul, Korea: KREI.

8.

Kuk, Seung-Yong, Hwang, Ui-Sik, & Kim, Mun-Myoung (2011). Policy Improvement on Agricultural Marketing in Producing District. Seoul, Korea: KREI.

9.

Kwon, Sung-Ku (2004). Results and Improvement Subjects of Joint Marketing Program by Agricultural Cooperative. Korea Journal of Food Marketing. 21(4), 129-147.

10.

Park, Jin-Do (2005). Reconstruciton of Rural Development, Seoul, Korea: Hanul Publishing.

11.

Park, Mun-Ho, & Lim, Ji-En (2014). Analysis of the management situation of Agri cultural Corporatins. Seoul, Korea: KREI.

The Journal of Distribution Science