바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

  • P-ISSN1738-3110
  • E-ISSN2093-7717
  • SCOPUS, ESCI

ISSN : 1738-3110

Article Contents

Prev Next
Early Access e-Submission

Vol.12 No.5

Citation Share

A Study on the Factors Influencing Long-Term Goal-Relevant Food Consumption

The Journal of Distribution Science / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2014, v.12 no.5, pp.49-59
https://doi.org/https://doi.org/10.15722/jds.12.5.201405.49
Choi, Nak-Hwan
Yang, Pianpian
Liu, Cong
Choi,, N. , Yang,, P. , & Liu,, C. (2014). A Study on the Factors Influencing Long-Term Goal-Relevant Food Consumption. The Journal of Distribution Science, 12(5), 49-59, https://doi.org/https://doi.org/10.15722/jds.12.5.201405.49

Abstract

Purpose - This research aims to explore factors that could facilitate and/or impede consumers' long-term goal-relevant food consumption, in the pursuit of a long-term goal. Research Design, Data, and Methodology - The main experiment's sample comprised 289 female students at C University. The structural equation model of the Amos 18.0 program was used to verify the hypotheses. Results - Hypotheses concerning positive effects of long-term goal commitment and expectancy of long-term goal attainment, and negative effects of pleasure-seeking needs on long-term goal-relevant food consumption behaviors were accepted. Furthermore, self-efficacy's positive effects on long-term goal commitment and expectancy of long-term goal attainment, and negative effects on the strength of pleasure-seeking were explored. Appearance self-esteem negatively affected long-term goal commitment. Conclusions - Individuals' self-efficacy positively affects long-term goal commitment and expectancy of long-term goal attainment, and significantly weakens the need to seek pleasure in food consumption behaviors. Appearance self-esteem negatively affects long-term goal commitment. Both long-term goal commitment and expectancy of long-term goal attainment significantly positively influence long-term goal-relevant food consumption behaviors. However, those heavily needing pleasure-seeking are less likely to engage in such behaviors.

keywords
Appearance Self-Esteem, Goal Commitment, Goal-Relevant Consumption, Pleasure-Seeking, Self-Efficacy

Reference

1.

Argo, J. J., & White, K. (2012). When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging Cues. Journal of Marketing, 76 (March), 67-80.

2.

Bagozzi, P. R., & Dholakia, U.(1999). Goal Setting and Goal Striving in Consumer Behavior. Journal of Marketing, 63(Special Issue), 19-32.

3.

Bagozzi, P. R., Bergami, M., & Leone, L. (2003). Hierarchical Representation of Motives in Goal Setting. Journal of Applied Psychology, 88, 915-943.

4.

Bandura, Albert, & Locke, A. Edwin (2003). Negative Self-Efficacy and Goal Effects Revisited. Journal of Applied Psychology, 88, 87-99.

5.

Baumgartner, Hans, & Pieters, Rik (2008). Goal-Directed Consumer Behavior: Motivation, Volition and Affect. In Curtis, P. Haugtvedt, Herr, M. Paul, & Kardes, R. Frank (Eds.), Handbook of Consumer Psychology (pp.367-392), New York: Lawrence Erlbaum.

6.

Carlson, A. Kurt, Meloy, G. Margaret, & Miller, G. Elizabeth (2013). Goal Reversion in Consumer Choice. Journal of Consumer Research, 39 (February), 918-930.

7.

Chen, Gilad, Gully, M. Stanley, & Dov, Eden (2001). Validation of a New General Self- Efficacy Scale. Organizational Research Methods, 4 (1), 62-83.

8.

Crocker, Jennifer, Luhtanen, K. Riia, Cooper, M. Lynne, & Bouvrette, Alexandra (2003). Contingencies of Self-Worth in College Students: Theory and Measurement. Journal of Personality and Social Psychology, 85, 894-908.

9.

Dholakia, M. Utpal, & Bagozzi, P. Richard (2003). As Time Goes By: How Goal and Implementation Intentions Influence Enactment of Short-Fuse Behaviors. Journal of Applied Social Psychology, 33 (5), 889-922.

10.

Dommer, L. Sara, Swaminathan, Vanitha, & Ahluwalia, Rohini (2013). Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands. Journal of Consumer Research, 40 (December), 657-675.

11.

Ferraro, Rosellina, Shiv, Baba, & Bettman, R. James (2005). Let Us Eat and Drink for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice. Journal of Consumer Research, 32(June), 65-75.

12.

Fischer, Eileen, & Arnold, J. Stephen (1990). More Than a Labor of Love: Gender Roles and Christmas Gift Shopping. Journal of Consumer Research, 17, 333-334.

13.

Fishbach, Ayelet, & Dhar, Ravi (2008). Dynamics of Goal-Based Choice: Toward an Understanding on How Goals Commit Versus Liberate Choice. In Handbook of Consumer Psychology. New York: Taylor & Francis Group/Lawrence Erlbaum Associates. 611-637

14.

Fishbach, Ayelet, & Labroo, A. Aparna (2007). Be Better or Be Merry: How Mood Affects Self-Control. Journal of Personality and Social Psychology, 93 (2), 158-173.

15.

Fishbach, Ayelet, & Ravi, Dhar (2005). Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice. Journal of Consumer Research, 32(December), 370-377.

16.

Fornell, Claes, & Larcker, F. David (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(February), 39-50.

17.

Gist, E. Marilyn (1987). Self-Efficacy: Implications for Organizational Behavior and Human Resource Management. Academy of Management Review, 12 (3), 472-485.

18.

Goldenberg, L. Jamie, McCoy, K. Shannon, Pyszczynski, Tom, Greenberg, Jeff, & Solomon, Sheldon (2000). The Body as a Source of Self-Esteem: The Effect of Mortality Salience on Identification with One’s Body, Interest in Sex, and Appearance Monitoring. Journal of Personality and Social Psychology, 79 (July), 118–130.

19.

Heatherton, F. Todd, & Polivy, Janet (1991). Development and Validation of a Scale for Measuring State Self-Esteem. Journal of Personality and Social Psychology, 60, 895-910.

20.

Higgins, E. Tory (1997). Beyond Pleasure and Pain. American Psychologist, 52, 1280-1230.

21.

Hong, M. R. (1995). A structural Model for Self-regulation Behavior and Weight Control of the Obese. Seoul, Korea: Thesis for a Doctoral degree of KyungHee University.

22.

Kim, Heasook, & Hwang, Ranhee (2001). A Study on the Correlation Between Self-efficacy and Self-regulation Behavior in Obese College Women. Journal of Korean Academy of Nursing, 31 (7), 1210-1216.

23.

Laran, Juliano (2010). Goal Management in Sequential Choices:Consumer Choices for Others are More Indulgent than Personal Choices. Journal of Consumer Research, 37(August), 304-314.

24.

Lau, WK (2012). The Impacts of Personality Traits and Goal Commitment on Employees’Job Satisfaction. Business and Economics Journal, April, 1-13.

25.

Lewis, M. Ioni, Watson, C. Barry, & White, M. Katherine (2009). An examination of message-relevant affect in road Safety Messages: Should Road Safety Advertisements Aim to Make Us Feel Good or Bad? Transportation Research Part F: Traffic Psychology and Behavior, 11(6), 403-417.

26.

Mandel, Naomi, & Smeesters, Dirk (2008). The Sweet Escape:Effects of Mortality Salience on Consumption Quantities for High-and Low- Self-Esteem Consumers. Journal of Consumer Research, 35 (2), 309-323.

27.

Mandel, Naomi, & Nowlis, M. Stephen (2008). The Effect of Making a Prediction about the Outcome of a Consumption Experience on the Enjoyment of That Experience. Journal of Consumer Research, 35 (1), 9-20.

28.

Nowlis, Stephen, Mandel, Naomi, & McCabe, B. Deborah (2004). The Effect of a Delay Between Choice and Consumption on Consumption Enjoyment. Journal of Consumer Research, 31 (December), 502 -510.

29.

Oettingen, Gabriele, & Mayer, Doris (2002). The Motivating Function of Thinking about the Future: Expectations versus Fantasies. Journal of Personality and Social Psychology, 83, 1198-1212.

30.

Perugini, Marco, & Conner, Mark (2000). Predicting and Understanding Behavioral Volitions: The Interplay between Goals and Behaviors. European Journal of Social Psychology, 30, 705–731.

31.

Ramanathan, Suresh, & Menon, Geeta (2006). Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior. Journal of Marketing Research, 43 (November), 628-641.

32.

Rozin, Paul, Bauer, Rebeca, & Catanese, Dana (2003). Food and Life, Pleasure and Worry, among American College Students: Gender Differences and Regional Similarities. Journal of Personality and Social Psychology, 85 (July), 132-141.

33.

Shah, Y. James, Friedman, Ron, & Kruglanski, W. Arie ( 2002). Forgetting all Else: On the Antecedents and Consequences of Goal Shielding. Journal of Personality and Social Psychology, 83, 1261-1280.

34.

Shiv， Baba, & Fedorikhin, Alexander (2002). Spontaneous versus Controlled Influences of Stimulus-Based Affect on Choice Behavior. Organizational Behavior and Human Decision Process, 87 (2), 342-370.

35.

Trope, Yaacov, & Ayelet, Fishbach (2000). Counteractive Self-Control in Overcoming Temptation. Journal of Personality and Social Psychology, 79 (4), 493–506.

36.

Vohs, D. Kathleen, & Faber, J. Ronald (2007). Spent Resources: Self-Regulatory Resource Availability Affects Impulsive Buying. Journal of Consumer Research, 33(March), 537-547.

37.

Wilco, Keith, Kramer, Thomas, & Sen, Sankar (2011). Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice. Journal of Consumer Behavior, 38 (June), 151-163.

38.

Zhang, Ying, & Huang, Szu-Chi (2010). How Endowed versus Earned Progress Affects Consumer Goal Commitment and Motivation. Journal of Consumer Research, 23(June), 641-654.

39.

Zhang, Ying, Fishbach, Ayelet, & Dhar, Ravi (2007). When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice. Journal of Consumer Research, 34 (4), 567-578.

The Journal of Distribution Science

Early Access e-Submission OA Policy